The Australian powerhouse Nexus Sports Nutrition has experience in the beverage format with the ready-to-drink version of its pre-workout Per4m as well as the clear, refreshing, and collagen-based Sparkling Protein Water. As strong as those two innovations were and are, the brand had yet to tackle the most competitive and always exciting drinkable part of the industry, and we are, of course, talking about convenient and ever-enjoyable energy drinks.
The great news is that in a few days, Nexus Sports Nutrition is changing that narrative and coming out with its own entry into the fast-paced world of energy drinks with the Per4m Energy Drink. Just like its ready-to-drink pre-workout, this one is a spin-off of Per4m, hence the name. The formula has yet to be completely revealed, although we imagine it’ll be more than your standard competitor in the category and closer to the complexity of the original.
Nexus Sports Nutrition’s Per4m Energy Drink is hitting the market in the coming days on Thursday of this week, and it will indeed have a bit of caffeine to drive energy, no more than the country’s limit of 160mg in a 500ml can. The brand is also keeping things guilt-free, not having any sugar in a full-size can and minimal calories across three deliciously refreshing flavors with Citrus Freeze, Kiwi Berry, and Tropical Passion.