The “Consumed” series is my take on CPG news that I find interesting throughout the week. My goal is to add commentary, dive deeper, or bring more context to topics that often do not get covered by the traditional media outlets.
Ep.91 covers The Vitamin Shoppe 2020Q2 earnings report that was released 8/6/2020 under its owner Franchise Group Inc. While the financial information in the report continues to be relatively small, I was able to collect insightful information on the quarterly performance from the Franchise Group conference call, previous corporate press releases, and public interviews from CEO Sharon Leite. Additionally, I provided both brick and mortar and digital sales updates, along with digital marketing tactics and merchandising that is helping The Vitamin Shoppe become an authoritative voice by educating consumers during the health pandemic. Finally, I update you on how much benefit is already being seen from the GNC chapter 11 bankruptcy filing.
#vitaminshoppe #retail #strategy
**I AM NOT A FINANCIAL ANALYST OR ADVISOR AND NOTHING IN THIS VIDEO SHOULD BE USED TO MAKE INVESTING DECISIONS. I AM JUST SHARING MY OPINIONS ON A VALUED PART OF THE CPG ECOSYSTEM THAT I AM PASSIONATE ABOUT. IF INACCURACIES WERE SAID IT WAS AN HONEST MISTAKE AND NOT MALICIOUS OR TO GIVE NEGATIVE INTENT.**
Link to Franchise Group 2020Q2 Report –
I appreciate each and every one of you that took even a moment of your time to watch this video. I know your time and attention are your biggest assets and I hope you got adequate value in return from this content. Thank you from the bottom of my heart!
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About Joshua Schall of J. Schall Consulting:
Joshua is consumer packaged goods (CPG) Strategist and Entrepreneur that focuses on the product categories of value-added (or functional) food, beverage, beauty, and nutritional supplements. He was an early advocate for digital grocery optimization and is an expert at the entrepreneurial ideation to consumerization cycle. Recently, he has shifted that decade of knowledge into early-stage investments, board membership, and public speaking engagements. His YouTube channel is a walk through his daily life and a peek into his business musings. Enjoy a look into his life through the lens!
â–şEMAIL josh@jschallconsulting.com
