The era of growing business by offering discounts, cashback and flash sales has changed. Take the case of consumer startups, the secret to their success has been ‘brand selling’. Just like business strategies, consumer habits have also changed. Now, they value the brand more than the price. The fact that there are consumers willing to buy products without offers has played a crucial role in increasing the revenue of companies. Moreover, the COVID period has encouraged online sales rather than offline ones.
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