Protein powders have been a staple in the dietary supplement industry since the 1970s. In the beginning, milk and egg proteins were popular amongst health and fitness enthusiasts. Soon after, whey protein emerged as a sophisticated alternative.
Around the same time that whey protein garnered mainstream acceptance, the first plant-based protein, soy protein, made its debut. Other plant-based powder supplement options subsequently entered the marketplace, including pea protein and rice protein but they were predominantly purchased by female vegan and vegetarian consumers.
Over the last 50 years, a lot has changed. Nowadays, plant-based protein supplement options are popular with men and women that are looking to build muscle, support their weight management goals, or are simply looking for a dairy-free alternative.
In our latest podcast, Gene Bruno, MS, MHS, RH(AHG) and Ryan Gillen will discuss the use of plant proteins in sports nutrition products and why dietary supplement brand owners would be wise to add a high-quality, plant-based protein product to their line.
Topics Covered in Our Podcast:
– Why are consumers choosing plant-based protein products vs. whey protein products? [2:41]
– How can brand owners measure the quality of plant proteins? [4:11]
– What sources of plant proteins should brand owners include in their products? [7:41]
– Whey protein vs. rice protein [8:53] & whey protein vs. pea protein [9:29]
– What are the ancillary health benefits of plant proteins? [11:11]
– Tips for properly flavoring a plant-based protein powder supplement [12:56]
About Our Hosts:
Gene Bruno, MS, MHS, RH(AHG) is the Senior Director of Product Innovation at NutraScience Labs. A 41-year nutraceutical industry veteran, Bruno has a Master’s degree in nutrition and a second Master’s degree in herbal sciences. He has formulated hundreds of innovative, evidence-based dietary supplements products throughout his career. In 2019, Collagen Candy, a product formulated by Bruno for Reserveage Nutrition, won the NEXTY Award for Best Nutrient Delivery Innovation.
Ryan Gillen is a 5-year nutraceutical industry professional that primarily works with new dietary supplement brand owners. Since joining the NutraScience Labs team in 2015, Ryan has successfully helped over one hundred start-up brands create and bring high-quality, innovative products to the market. Many of these products can be purchased in well-known retail outlets like GNC, Vitamin Shoppe, Walgreens, and more
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Resources Mentioned In Our Podcast:
Download our FREE 2020 plant protein guide:
How to Calculate Amino Acid Score:
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