Vitamins & Minerals Market
Leander, Texas and TOKYO, Japan – The Global Vitamins and Minerals Market reached approximately USD 22.68 billion in 2024 and is expected to grow to about USD 34.59 billion by 2032, registering a CAGR of 5.42% during the forecast period 2025-2032.
This market growth is driven by increasing health awareness, growing demand for fortified foods and dietary supplements, an aging population, and rising prevalence of chronic diseases. Additionally, consumer trends toward personalized nutrition and preventive healthcare boost market demand.
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United States: Key Industry Developments
✅ November 2025: The USA dietary supplements market is growing rapidly, driven by rising health awareness and preventive healthcare demand. There is increased consumer interest in immunity-boosting vitamins and minerals such as vitamin C, vitamin D, and zinc tailored for adults and the elderly with busy lifestyles and heightened health consciousness.
✅ May 2024 (relevant recent development): Vida Lifescience launched new nano-liposomal products in the US, including Nano-Liposomal Vitamin C (3000mg) Drink Mix and Nano-Liposomal Glutathione (750mg) Drink Mix, emphasizing advanced delivery methods for enhanced nutrient absorption.
✅ Vida Lifescience introduced advanced nano-liposomal vitamin supplements, enhancing absorption.
Asia Pacific / Japan: Key Industry Developments
✅ October 2025: Japan’s vitamins and minerals market continues growth with consumers seeking natural and organic products that support immune health and cognitive function, reflecting increased health awareness.
✅ Early 2025: Japanese market revenue for vitamins & minerals totaled about US$1.13 billion with a trend toward age-specific, natural, and organic supplements tailored to cognitive and immune health.
Key Mergers and Acquisitions:
✅ Aceto Corporation acquired Biotron Laboratories and Talus Mineral Company, strengthening its nutraceutical division and expanding R&D and manufacturing capabilities.
✅ The Vitamin Shoppe was acquired in partnership with Performance Investment Partners, enhancing its position as a leading omnichannel retailer of vitamins and wellness products in North America.
✅ Jamieson Wellness acquired Nutrawise, the maker of collagen brand Youtheory, including U.S. manufacturing and retail distribution, consolidating its market presence.
✅ Piping Rock Health Products acquired Better Health VMS portfolio, expanding its product range and regional penetration.
Growth Drivers:
-Rising global health awareness and focus on preventive healthcare driving demand for vitamin and mineral supplements.
-Aging populations increasing need for supplements targeting age-related health issues and chronic disease management.
-Growing consumer preference for plant-based, clean-label, organic, and functional nutraceuticals fueling innovation and market expansion.
-Expansion of e-commerce and digital health platforms making personalized nutrition and subscription-based supplement models more accessible.
-Increasing prevalence of chronic diseases and nutrient deficiencies boosting demand for immune support, bone health, and general wellness supplements.
-Rapid urbanization, rising disposable incomes, and evolving dietary trends in emerging markets like Asia Pacific accelerating market adoption and growth.
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Market Segmentation Analysis:
-By Product
Vitamins: Includes multivitamins and single vitamin supplements.
Minerals: Includes both multi minerals and single mineral supplements.
-By Distribution Channel
Pharmacies and Drug Stores: Largest distribution channel due to prescription and OTC availability.
Supermarkets and Hypermarkets: Growing channel for consumer convenience and wide product range.
Online Channels: Fastest-growing channel enabled by e-commerce and digital health trends.
Others: Include health stores and direct sales.
-By Form
Capsules: Popular form for ease of ingestion and dosing accuracy.
Tablets: Widely used for cost-effectiveness and shelf stability.
Powders: Primarily used in functional foods and for mixing convenience.
Chewables: Preferred for children and elderly for ease of consumption.
Others: Include liquids, and effervescent forms.
Regional Insights:
North America: The region dominates the market with a revenue of around USD 6.18 billion in 2025, driven by high consumer awareness, preventive healthcare trends, and a strong network of supplement manufacturers and pharmacies. The United States and Canada lead due to regulatory support, technological innovation, and increasing demand for personalized nutrition and wellness products.
Asia-Pacific: Expected to register the fastest growth, propelled by rising health awareness, growing aging populations, and expanding e-commerce platforms. Countries like China, India, and Japan are key markets with increasing adoption of plant-based, organic, and specialty vitamins targeting immunity, bone health, and prenatal care.
Europe: Steady growth observed with Germany, France, and the UK as prominent markets. Stringent regulations and a health-conscious population drive demand for safe, high-quality supplements focusing on chronic disease prevention.
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Competitive Landscape:
According to DataM Intelligence, The Global Vitamins & Minerals Market is projected to grow from approximately USD 61.77 billion in 2025 to USD 116.72 billion by 2035, registering a compound annual growth rate (CAGR) of 6.57%.
Key Players:
AMWAY | Lonza Group | BASF SE | Koninklijke DSM N.V. | Du Pont | Pfizer Inc. | Nutrilo GmbH | AIE Pharmaceuticals | ParkAcre Enterprises | Aland (Jiangsu) Nutraceutical
Key Highlights (Top 5 Key Players) for Global Vitamins & Minerals Market:
-AMWAY leads with a diverse portfolio of nutritional supplement products emphasizing quality and global market reach.
-Lonza Group excels in ingredient and manufacturing solutions, supporting innovative vitamin and mineral formulations.
-BASF SE offers bioactive vitamin and mineral ingredients, focusing on performance and sustainability.
-Koninklijke DSM N.V. is renowned for integrated nutritional ingredients and personalized wellness solutions.
-Du Pont provides cutting-edge nutritional premixes and functional ingredients, enhancing supplement efficacy.
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