Beauty lovers can rejoice! Sephora is offering early Black Friday savings early, and celebrity beauty brands like Fenty Beauty and Rare Beauty are on sale from head to toe.This article contains affiliate links, we will receive a commission on any sales we generate from it. Learn more
During Sephora’s Black Friday sale, beauty fans can score incredible discounts from celeb-owned beauty brands, like Fenty Beauty.(Image: Sephora / Lauren Dishinger)
Sephora is offering shoppers an early peek at Black Friday deals, including some from the most popular celebrity-owned beauty brands. It’s a great opportunity to pick up gifts for Christmas—or a little beauty treat for yourself.
Rihanna’s Fenty Beauty line is a highlight, featuring favourites like the Velvet Liquid Lipstick at special prices. Gwen Stefani’s GXVE brand is also on sale, bringing a touch of star-studded glamour to your makeup bag.
To make your Black Friday 2025 shopping easier, we’ve rounded up some of the best deals available right now, helping you find quality products without the stress of the last-minute rush.
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Celebrity-owned beauty brands with discounts worth jumping on
Fenty Beauty by Rihanna – Pro Filt’r Soft Matte Longwear Powder Foundation

The Pro Filt’r Soft Matte Longwear Powder Foundation is available in two colors and offers light-to-full coverage with a soft matte finish. Designed to last all day with easy removal, this product might become a staple in your beauty bag. It’s earned rave reviews from beauty lovers. One person praised, “This foundation feels wonderful and you feel an immediate difference!”
GXVE BY GWEN STEFANI – Check My Glow Multi-dimensional Illuminating Talc-Free Highlighter

For those who want to add a bit of sparkle to their makeup look, Gwen Stefani’s brand’s Check My Glow Multi-dimensional Illuminating Talc-Free Highlighter is the perfect product. It’s shimmery, vegan cream powder designed to create universally flattering glow on your skin for that ‘lit from within’ look, and beauty fans can even wear it on other parts of their body (like their neck) or as a inner corner eyelid highlight. Shoppers can get it for half off with this Sephora Black Friday deal!
Rare Beauty – Find Comfort Hydrating Body Lotion

Free with a $30 online Sephora purchase
Sephora
It’s not just discounted items available at Sephora. Selena Gomez’s Rare Beauty has an offer on for those who are Beauty Insider members. The beauty retailer is offering a free trial size of Rare Beauty’s Find Comfort Hydrating Body Lotion with $30 online purchases, and it’s an incredible steal since this lotion offers up to 24 hours protection and softens skin to provide a healthy, renewed glow. Shoppers swear by this product, with one reviewer praising, “Love this! The smell is faint which is what I prefer for lotion and the bottle really lasts long time! Great body lotion.”
Fenty Beauty by Rihanna – Icon Velvet Liquid Lipstick

For beauty lovers who love a bold lipstick look, this is the perfect product for you, especially since it’s 50% off on Sephora! The Fenty Beauty Icon Velvet Liquid Lipstick comes in a Smurf’melon—a limited edition watermelon red color. Shoppers adore this lipstick, with one buyer writing, “I love this lipstick. The colour is so bright and beautiful. It feels so nice levity, smooth on lips. The only thing I would day it doest feel the most moisturizing on lips, but I would just wear lipgloss on top.”
GXVE BY GWEN STEFANI – Eye See in Color Clean Multidimensional Eyeshadow Palette

Reduced by 50%, the Color Clean Multidimensional Eyeshadow Palette is now available at just $14. Shoppers can pick from two different versions, the Danger Zone palette (which features brown and black glittery colors to create a dramatic smoky eyes) and the Make Me Like You set (which has peach, gold and light brown colors so you can create a more natural look). These eyeshadows are delightfully creamy, meaning you can apply them with your finger or a brush. Buyers adore these palettes, with one person calling it a “must have in your bag.”
Fenty Beauty by Rihanna – Brow MVP Ultra Fine Brow Pencil & Styler

Fenty Beauty’s Brow MVP Ultra Fine Brow Pencil & Styler is now price-dropped to $12.50 and comes in five different colors to match your brow hair. The product offers an ultra-fine application and is long-wear, waterproof, and smudge-resistant. It also comes with a built-in paddle brush for easy blending and styling. This product is a favorite among beauty lovers, with one person writing, “Love this eyebrow pencil, I’m not a brow person but this made it to much easier and made confident in doing my brows.”
GXVE BY GWEN STEFANI – Pout to Get Real Clean Overlining Lip Liner

Big lips are trending in Hollywood, and with the Pout to Get Real Clean Overlining Lip Liner, you can achieve that exact same pouty look. It’s available in two shades and is designed with a chisel tip and dual-ended lip brush, making it easy to over-line and contour your lips. Shoppers adore this lip liner, with one review reading, “One of the things I love most about this lip liner is its versatility. It’s perfect for overlining, allowing me to subtly enhance the shape of my lips for a fuller look.”
Fenty Beauty by Rihanna – Bright Fix Eye Brightener Concealer

Fenty Beauty’s Bright Fix Eye Brightener Concealer is currently just $14 with this Sephora Black Friday deal. It’s available in four different colors: rose quartz color to brighten for light skin tones, a soft butter yellow for light medium skin tones, a peach tone to brighten and color correct light medium to medium deep skin tones, or a pumpkin color for medium deep to deep skin tones. Whether you need extra hydration or brightening along with concealing, you’ll walk out of the house looking like you slept 10 hours the night before!