When I think about 2025, I will never forget 6-7, aura farming, the alleged 24-ct gold Labubu, and because I am a beauty editor, the launches across body, hair, skin and makeup that pushed the industry forward.
To recap: at the start of the year, L’Oréal Paris launched evolution of it’s popular Elnett styling franchise, and the next month Beyoncé’s haircare brand Cécred dropped targeted hair tools.
In March customizable brand Function of Beauty elevated body wash with a personalized version, in April Jennifer Aniston released the secret to her hair’s envious volume, and in May legendary makeup artist Bobbi Brown changed the tinted foundation game.
Summer was marked by Katseye’s first beauty collab, Hydrafacial’s latest in-office innovation and a slew of water-activated products. Meanwhile in fall, Tracee Ellis Ross expanded Pattern with bodycare, Victoria’s Secret (finally!) launched a permanent home fragrance collection and Shark launched it’s second at-home skin device to major praise.
Now it’s December, and frankly, the hits just keep coming. Olay has reformulated some of its iconic products, Maybelline New York’s latest makeup is already a red carpet mainstay and an LED mask just hit shelves that comfortably covers your scalp, face and neck while you multitask.
Check out all the best launches of the month, ahead.
Olay Regenerist Micro-Sculpting Cream and Olay Regenerist Retinol24
Olay Regenerist Micro-Sculpting Cream and Olay Regenerist Retinol24.
Olay
When it comes to skincare, we can’t name a more dynamic duo than Olay’s iconic Regenerist Micro-Sculpting Cream and Regenerist Retinol24. That didn’t stop the brand from reformulating the two to now include an ingredient it calls triple collagen peptide, which strengthens cellular bonds, resulting in skin that’s even more firm, smooth and radiant than before.
Buy It! Olay Regenerist Micro-Sculpting Cream, $25; amazon.com, and Olay Regenerist Retinol24, $30; amazon.com
Maybelline New York Lip & Cheek Mousse
Maybelline New York Lip & Cheek Mousse.
MAYBELLINE
Maybelline New York’s Cloudtopia lip and cheek duo is taking the category to new heights. It’s got a light-as-air texture that feels like whipped mousse and creates a blurred (and, we’ll say it: cloud-like) effect. This transfer-resistant formula, which comes is 10 shades, has already cemented a place in makeup artists’ kits with celebrity pros such as Jenna Kristina using it to create dreamy beauty looks.
Buy It! Maybelline New York Lip & Cheek Mousse, $10; ulta.com
OGX ProGrowth + Peptide Scalp Serum
OGX ProGrowth + Peptide Scalp Serum.
OGX
OGX is an OG in the hair repair space, so it was only a matter of time before the brand created a scalp health collection. The ProGrowth + Peptide range for those with fine or thin hair includes a gently exfoliating mandelic acid shampoo, thickening conditioner, strengthening serum (in a click-pen applicator, shown) and a serum mist that protects hair from heat damage while also plumping up strands.
Buy It! OGX ProGrowth + Peptide Scalp Serum, $12; amazon.com
eos Cashmere Body Mist
EOS
eos is getting in on the body mist boom, launching its beloved aromas in the popular format. It all started when the bodycare brand amassed thousands of comments, mentions and DMs on social media requesting a mist. After teasing the spray with a limited-edition launch for the holiday, the brand has gone all in with aloe and hyaluronic acid-infused formulas that leave skin smelling and feeling divine.
Buy It! eos Cashmere Body Mist, $13 each; evolutionofsmooth.com
Pantene Abundant & Strong Shampoo
Pantene Abundant & Strong Shampoo.
Pantene
Pantene is tackling hair loss head on with its Abundant & Strong collection. The three-step system addresses scalp oxidative stress, which can ultimately weaken the scalp’s ability to onto hair at the roots, causing increased shedding. Specifically, its shampoo (shown) and serum combine a power trio — nutrient pro-vitamin B5 as well as antioxidants Niacinamide and Piroctone Olamine — to reduce the issue.
Buy It! Pantene Abundant & Strong Shampoo, $15; walmart.com
about-face The Illusionist Concealer
about-face The Illusionist Concealer.
In the nearly two years since Halsey’s brand created The Performer foundation, it has been inundated with requests for a concealer. Now the complimentary product, Illusionist, is here, and the formula — which is available in 32 shades across five undertones to compliment the foundation and which is undetectable on skin up to 16 hours — is bound to be another hit for the artist and self-taught makeup artist.
Buy It! about-face The Illusionist Concealer, $22; aboutface.com
The Face Shop Rice Water Bright Cleanser
The Face Shop Rice Water Bright Cleanser.
For those of us who wear light makeup (or who don’t but prefer face washing to be a spa-like experience) double cleansing is a must. Though an effective ritual, for anyone seeking a more efficient routine that produces the same result, the Face Shop has created this dual-chamber cleanser that simultaneously dispenses a milky cleansing oil and jelly cleanser to remove dirt, makeup and product residue.
Buy It! The Face Shop Rice Water Bright Cleanser, $23; amazon.com
Diana Madison Beauty Matcha Eye Collagen Gel Patches
Diana Madison Beauty Matcha Eye Collagen Gel Patches.
Diana Madison Beauty
Diana Madison launched her namesake brand in 2019 when the influencer and entrepreneur developed eczema and was disenchanted with the options dermatologists recommended. Fast-forward six years and her brand can be found in Macy’s doors. Her latest launch, these depuffing eye masks, first made its way into the retailer’s popular advent calendar, but now you can buy 10 pairs at a time (all of which you’ll need during party season) on her website.
Buy It! Diana Madison Beauty Matcha Eye Collagen Gel Patches, $49 for 10 pairs; dianamadisonbeauty.com
Outside In Silk Serum Foundation
Outside In Silk Serum Foundation.
Twenty-one years after founding Hourglass Cosmetics, Carisa Janes has a new brand making news. Outside In debuts with this hypoallergenic foundation, which is formulated with light-diffusing powders so that when the hyaluronic acid and niacinamide-infused formula self-sets (yes, you read that right, no finishing powder or spray is necessary) it has an unparalleled soft-focus effect.
Buy It! Outside In Silk Serum Foundation, $64; theoutsidein.com
Rajani MD PlasmaGLO LED HALO Hair, Face and Neck Mask
Rajani MD PlasmaGLO LED HALO Hair, Face and Neck Mask.
Dr. Anil Rajani’s Rajani MD has been bridging the gap between in-office beauty treatments and at-home devices since the physician and educator launched the brand in 2006. This LED mask, which unlike others targets the scalp, face and neck with in one apparatus, utilizes red and near-infrared light therapy to stimulate collagen production and promote the appearance of healthier hair, while PEMF (Pulsed Electromagnetic Field) energy counteracts signs of aging at a cellular level.
Buy It! Rajani MD PlasmaGLO LED HALO Hair, Face and Neck Mask, $750; store.rajanimd.com
