Home » New Appointment » The Ritz-Carlton, Dallas Welcomes Amy Burcham as the New Spa Director: A New Era of Luxury Wellness
Published on
January 6, 2026
The Ritz-Carlton, Dallas has announced the appointment of Amy Burcham as the new Spa Director, signaling a fresh chapter for the hotel’s renowned 12,000-square-foot spa. Burcham, a seasoned leader in the luxury hospitality industry, will now oversee the entire spa operation, which is known for offering world-class wellness experiences to its guests. With a wealth of experience and a proven track record of success in the spa and hospitality sectors, her appointment is poised to elevate the spa’s offerings and further solidify The Ritz-Carlton, Dallas as a destination for rejuvenation and luxury.
Burcham’s appointment comes as part of The Ritz-Carlton’s ongoing commitment to providing an exceptional guest experience and innovative wellness programs. As Spa Director, she will lead the strategic vision for the spa, overseeing the enhancement of treatment offerings and the development of signature programming designed to provide unparalleled wellness experiences. This evolution of the spa’s services will include new treatments, cutting-edge wellness practices and a continued focus on providing guests with a comprehensive, world-class wellness experience.
Transforming Spa Operations with Expertise
Burcham brings over 14 years of transformational leadership in luxury hospitality to her new role. Her experience spans some of the most prestigious luxury resorts, where she has consistently proven her ability to drive operational excellence and elevate guest experiences. Before joining The Ritz-Carlton, Dallas, Burcham served as the Director of Spa at The Adolphus Hotel, where she successfully led the spa to become a top-rated destination, maintaining the number-one ranking on TripAdvisor for more than two years. Her leadership at The Adolphus Hotel also resulted in significant revenue growth, a testament to her ability to align business objectives with exceptional customer service.
Burcham’s expertise also extends to executive roles at other prestigious establishments, including The Eilan Hotel & Spa and the Mokara Hotel & Spa in San Antonio. At both properties, she was recognized for maintaining Forbes standards of service excellence, achieving remarkable revenue growth and refining wellness offerings to meet the ever-evolving needs of guests. This combination of operational acumen and a guest-centered approach has made Burcham a standout leader in the luxury hospitality sector.
A Unique Perspective: Experience Beyond Hospitality
In addition to her extensive experience in luxury spa management, Burcham’s background includes over two decades of service as an Army Officer Wife Family Readiness Leader, where she oversaw support operations for thousands of military families during deployments. This experience has provided her with a unique perspective on leadership, resilience and creating a sense of community, which she applies to her work in hospitality. Burcham’s ability to connect with people from diverse backgrounds and her commitment to creating meaningful, impactful experiences will play a key role in shaping the future of The Ritz-Carlton, Dallas’ spa offerings.
Burcham is passionate about discovering new experiences through travel, having visited 44 U.S. states and 18 countries. Her extensive travel has inspired her approach to wellness, allowing her to bring a global perspective to the spa’s offerings. This passion for travel and her dedication to wellness will undoubtedly enhance the guest experience at The Ritz-Carlton, Dallas, creating a haven for relaxation and rejuvenation that draws inspiration from cultures and wellness traditions around the world.
The Future of Wellness at The Ritz-Carlton, Dallas
Under Burcham’s leadership, The Ritz-Carlton, Dallas Spa is poised for a new era of growth and innovation. With a focus on providing guests with personalized wellness experiences, Burcham will be leading the charge in ensuring that the spa remains at the forefront of the luxury wellness industry. As The Ritz-Carlton, Dallas continues to evolve and innovate, Burcham’s leadership will undoubtedly contribute to enhancing its status as a world-class destination for travelers seeking luxury, tranquility and well-being.
Guests visiting The Ritz-Carlton, Dallas will soon experience a refreshed wellness program, with new treatments and innovative offerings designed to promote holistic well-being. The strategic vision that Burcham brings to the spa aligns perfectly with the hotel’s long-standing reputation for exceptional service and commitment to excellence in hospitality.
