Community is central to the wellness club model, with the social factor playing just as important a part as self-care, and design calibrated to encourage mingling. Movement studios, treatment rooms, coworking nooks, and lounges allow members to naturally cross paths throughout their visit. Higher Order reinforces this with weekly themed programming where classes, treatments, and elixirs align around an astrological sign or seasonal shift, so that individual rituals feel communal.
At Remedy Place, spatial design is treated as a social catalyst. “Most treatments can be done solo, but we created rooms that partners or friends can share,” says Bells + Whistles cofounder Barbara Rourke. St. John adds that the entire floor plan was built around connection: “We arranged the lounge and ice baths so people interact and decompress together. We had discussions with the founder of Remedy Place about the idea of making things private, but we all realized that the exciting part is being there with other people.”
As Fieg tells it, Kith Ivy grew from a desire to let brand loyalists “experience Kith through different facets of life.” A padel enthusiast, he imagined a place where sport could operate as a social and wellness anchor rather than a standalone amenity. “Sport is a part of health and wellness,” the lifestyle visionary emphasizes. The result? A temple to wellness that encompasses a three-court complex, the first Armani-branded spa outside an Armani hotel, a gym, an outpost of the Moroccan-inspired Café Mogador, and a Kith x Wilson boutique offering exclusive club merchandise, all articulated by interior designer Lauren Mishaan.
Sports notwithstanding, the club’s hub, dubbed the living room, is a richly atmospheric gathering place layered with green and burgundy velvets, a fireplace, a library wall, vintage Persian rugs, and dark rosewood details. “I wanted a space that feels like an Ivy League library,” Fieg says, although its soft lighting and plush textures are also evocative of a high-end dance floor. For those concerned about their health but nostalgic for tipsy nights, a pair of back-lit bars—one pouring tonics by Erewhon, the other cocktails—acknowledges that wellness and indulgence can comfortably coexist. “Serving alcohol,” Fieg says, “is part of the social setting we’re creating.” Turns out wellness can come with or without a buzz.
