THE WHAT? Women’s wellness brand Lemme has expanded into performance nutrition with the launch of creatine-based gummies designed to support strength and recovery.
THE DETAILS The new product delivers 5g of micronized creatine monohydrate per serving and is formulated specifically for women. The gummies are NSF Certified for Sport and include AstraGin to support nutrient absorption. The launch marks Lemme’s first entry into the performance and muscle-support category, moving beyond traditional beauty and lifestyle supplements.
THE WHY? The launch reflects growing interest in strength, recovery and functional nutrition within women’s wellness, as brands seek to address gaps in historically male-dominated performance categories. For Lemme, the move broadens its positioning beyond lifestyle supplements into science-backed, everyday performance support.
Source: PR Newswire
