GARDEN CITY, N.Y.—Emerging Vision, a leader in the optical industry with more than 100 retail locations, has announced its “Get Fit” marketing campaign to kick off 2026. As part of the campaign, Emerging Vision brands—which include Site for Sore Eyes, The Eye Gallery, Sterling Optical and OPTICA—are encouraging consumers to make vision fitness part of their health routine for the new year. Central to the campaign is an exclusive collection of frames from leading athletic brands: Nike, Champion, Adidas and Fila.
Participating retailers will offer frames for $99, along with complimentary frame fitting consultations to help consumers find the perfect “fit” for their face shape, lifestyle needs, and personal style, the announcement said.
Emerging Vision’s “Get Fit” campaign addresses a critical yet often overlooked aspect of wellness: vision health. According to the Centers for Disease Control and Prevention, approximately 12 million Americans aged 40 and older have vision impairment, yet many don’t prioritize regular eye exams or wear proper corrective eyewear, the announcement noted. Research has shown that vision problems can significantly impact physical activity levels, with individuals who experience uncorrected vision issues being less likely to engage in regular exercise.
“Vision is an essential element of overall health and quality of life,” said Glenn Spina, CEO of Emerging Vision. “This campaign reminds people that taking care of your vision is just as important as taking care of the rest of your body.”
Emerging Vision is launching its integrated multi-channel Get Fit campaign in key markets, using digital and out-of-home ads to encourage consumers to visit retailers for new frames and eye exams. The campaign will be amplified through a strategic marketing partnership with gyms nationwide, bringing frames directly to consumers during their fitness routines.
In November 2025, Emerging Vision announced a strategic partnership with Two Blind Brothers, the mission-driven apparel and eyewear brand founded by brothers Bradford and Bryan Manning, both of whom have Stargardt’s Disease. The partnership called for 10 percent of proceeds from the sales of Two Blind Brothers’ styles purchased at Sterling Optical and Site for Sore Eyes to be donated directly back to that nonprofit organization.
