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I’ll be honest: I don’t usually get dramatic about moisturizer sales. But seeing belif’s The True Cream listed for under $30 on Amazon right now made me stop scrolling, reread it twice and immediately unleashed my need to share the finer details.
This is one of those K-beauty staples that quietly earns a permanent place in your routine, not because it’s flashy, but because it works every single time you use it. It’s been a favorite of mine for years, long before my husband claimed it as his nightly ritual, and at this price it feels almost rude not to talk about it.
I first fell for The True Cream on a trip to South Korea, when my skin was doing that fun thing it does after long flights, late nights and too much walking. It felt tight and dull. I had already tried more creams than I could count, but this one stood out immediately. One swipe and my skin felt calmer, bouncier and more awake. It didn’t sit on top of my face or disappear into nothing; instead, it melted in and made my skin feel balanced.
I remember thinking, “This is what people mean when they talk about great formulations.”
Amazon
At its core, this cream is all about hydration, but not in a basic way. Hyaluronic acid pulls moisture into the skin, helping it look plump and fresh instead of flat or tired. Niacinamide supports a more even tone and smoother texture over time. Then there are the cream’s botanical extracts, inspired by old-school herbal apothecaries, which give the formula a soothing, almost comforting feel.
The texture is one of my favorite parts. It’s a gel-cream that feels cool when it hits your skin, like a glass of water for your face. It absorbs quickly, which means no waiting around before sunscreen or makeup in the morning, and no sticky pillowcase regrets at night. If you have combination or oily skin, it hydrates without turning you shiny. If you lean dry, it offers enough moisture to feel comfortable, especially when layered over a serum. It’s one of those rare creams that somehow works for almost everyone.
And then there’s my husband. This man used to think moisturizer was optional at best. Now, every night, without fail, he washes his face and reaches for The True Cream. He doesn’t analyze ingredients or textures like I do (even though he’s learned quite a bit about hyaluronic acid!) — he just knows his skin feels better when he uses it.
The fact that this cream converted someone who had zero interest in skincare says more than any marketing claim ever could. Period.
If you’ve ever been curious about K-beauty but didn’t know where to start, this skin-refreshing cream is a solid entry point. And if you’re someone who already knows what good skincare feels like, this is a reminder that you don’t always need the newest or most expensive thing to get results. Sometimes it’s the tried-and-true formulas that become favorites.
So yes, I’m excited about this deal. Not because it’s trendy or viral, but because it’s one of those rare products that lives up to the hype and then some.
This article was written by Victoria McDonnell, New York Post Commerce Journalist & Content Strategist, who has spent countless hours researching, testing hundreds of products and comparing the latest makeup, skincare, hair and beauty items and trends to determine what’s truly worth your hard-earned cash. She evaluates formulas, textures, ingredients and more, in addition to consulting medical and industry experts. Some of Victoria’s latest conquests include testing the best vitamin C serums on the market, and a rinse-and-repeat review of the best shampoos of 2025. Victoria, who received a beauty industry essentials certification from the Fashion Institute of Technology, has been creating shopping guides for the New York Post since 2021 and previously held positions at Insider Reviews and CNN Underscored.
