While zamak already plays a prominent role in the luxury, beauty, and fragrance markets — used in boxes, sprayers, massage tools, caps, and stoppers—it is now gaining strong momentum in a more unexpected arena: high-end home fragrance and candles.
Now firmly positioned as decorative objects in their own right, candles — scented or not, in every size and colour — are adopting increasingly sophisticated presentations, driven by the use of premium materials.
Perfume brands are developing their own candle lines, while major luxury houses in jewellery, fashion and even automotive are doing the same, turning candles into a true expression of brand identity. This growth is driven by consumer expectations for natural waxes and packaging solutions that are more ecological and sustainable.
Zamak’s high perceived value
Segede is fully aligned with this movement, responding to brands’ demand for candle lids and accessories to which zamak brings unmatched perceived value, particularly when compared with aluminium. Zamak stands out for its weight, its ability to accommodate surface treatments, and its resistance to heat and wax.
Beyond its practical and aesthetic contribution, zamak also raises the question of reuse through its intrinsic value and durability. Segede’s response lies not only in the creation of objects designed to be reused, but also in its ability to offer a French zamak made entirely from recycled material.
