THE WHAT? Reliance Retail has brought South Korean makeup brand Hince to the Indian market through its beauty retail platform, Tira.
THE DETAILS Hince, known for its minimalist aesthetic and colour cosmetics, will be retailed under Tira as part of Reliance Retail’s strategy to expand its premium and trend-led beauty assortment. The move adds another international brand to Tira’s growing portfolio as it builds scale in India’s fast-evolving beauty retail landscape.
THE WHY? The launch reflects rising demand for K-beauty in India and underscores Reliance Retail’s ambition to position Tira as a destination for global beauty brands. For international labels such as Hince, partnerships with large domestic retailers offer faster market entry and access to India’s expanding beauty consumer base.
Source: Economic Times
