According to IMARC Group’s latest research publication, The global massage equipment market size reached USD 8.1 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 16.3 Billion by 2033, exhibiting a growth rate (CAGR) of 8.08% during 2025-2033.
How AI is Reshaping the Future of Massage Equipment Market
Individualized Massage Sessions with on-the-fly Modifications: The algorithms of artificial intelligence can analyze biometric data of the user by evaluating embedded sensors and generate an individual massage program. Smart Body Mapping and Pressure Optimization: This involves more computer vision and sensor networks scanning each body shape to provide a specific therapy. Voice-Activated Controls and App Connections: With machine learning, the device is hands-free with natural language processing that allows users to program preferences, monitor wellness-related data, and even control multiple massage devices in one place without any hand-input. Predictive Maintenance and Equipment Optimization: AI will be used to analyze the performance-related data of a device to ensure that component failures are predicted before they cause a breakdown. Therapeutic Outcome Tracking and Wellness Analytics: Teaching Platforms are longitudinal health databases designed to quantify the effectiveness of stress reduction with time.
Massage Equipment Industry Overview:
The current industry of wellness technology is undergoing a paradigm shift due to stress epidemic and inactive work culture. Percussive massage is currently available in 16 percent of commercial spas in the United States and robotic massage is available in 7 percent of commercial spas in the United States as per research of International Spa Association. The technological breakthrough in the industry is the introduction of Cozzia USA into the High Point Market of a Quantum massage chair operated by artificial intelligence, 5D adaptive technology and 27 sensors of body mapping. The CESs in the OSIM displays featured chairs incorporating electrocardiogram biosensors, which produce AI Stress Analysis to determine Body Tension Scores and construct Personalized Body Tension Programs of different intensity levels massages. Aescape implemented a fully automated robot to perform massage services in Kimpton EPIC Hotel Miami, Lotte New York Palace Hotel, and Equinox gyms through sensors to generate 3D body models of personalized treatments.
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Massage Equipment Market Trends & Drivers:
There is a high level of adoption of home-based wellness that is changing the consumer purchasing pattern of demographics. Busy schedules and working models are moving people to spas away home to home-based convenient solutions. Based on the Times analysis, the LED beauty masks will reach a prospective market of 500 million pounds by 2030 because of the increased use of wellness products. Percussive therapy technology reached the widespread masses via the social media and individuals shared their stories of recovery, pushing the demand of the massage guns that come in smaller travel friendly dimensions today. Professional employees and two earner families will be more willing to spend on handheld massagers, massage cushions, and full body chairs so that they can be able to adopt an ordinary practice of self-care. The product capability and user expectations are also changing price segment in the technological innovation. Necessary gizmos like the connection to applications, temperature control, AI-driven pressure sensors, and massages on the wearable are making traditional appliances into wellness capitals. Modern innovative massage robots consist of spatial and planar mechanics and of flexible structure to suit the body of a specific individual. Xiaomi released Mijia Smart Waist Massager in China that has 2x folding lumbar support, 20 balls inbuilt, and Mi Home app connection and NFC connection. In the United States, Fujiiryoki launched its Cyber Relax Elite that provided 4D dual-robot massage, 86 airbags, four heat areas and Bluetooth music to indulge. The commercial wellness infrastructure is creating high demands out of the residential markets. The enhanced expansion of spas, wellness centers, and luxury hotels all over the world adds to the professional-level equipments purchases. Corporations partnering with wellness providers to support employees with the health programs are an excellent addition to the development of the business segments. Sophisticated massage systems are increasingly gaining popularity in sports recovery institutions and physiotherapy clinics as a way of training athletes and medicalizing them. The airports wellness installations, the resort massage rooms and the corporate offices wellness rooms require strong and well-built equipment with high capacity to serve a number of people in a day. OSIM announced a major issue on Singapore Exchange to fund global expansion and innovation of new products.
Leading Companies Operating in the Global Massage Equipment Industry:
Beurer GmbH Casada Deutschland GmbH Family Inada Co. Ltd. HoMedics USA LLC (FKA Distributing Co. LLC) JSB Wellness OSIM International Pte. Ltd. Panasonic Holdings Corporation Prospera Corporation RoboTouch Samsung Electronics Co. Ltd (Samsung Group) Wahl Clipper Corporation Zyllion
Massage Equipment Market Report Segmentation:
By Type:
Electric techniques represent the largest class, as it is effective, provides customizable massage programs, and offers advanced features like AI integration compared to non-electric alternatives.
By Product:
Chairs and Sofas Back Massagers Handheld Neck and Shoulder Others
Chairs and sofas have the largest market share owing to their comprehensive full-body massage capabilities and growing consumer preference for luxury wellness furniture.
By Distribution Channel:
Hypermarket and Supermarket Specialty Store Online Sales Channel Others
Hypermarket and supermarket segment dominates due to physical product testing opportunities, trusted retail environments, and convenient one-stop shopping experiences for consumers.
By End User:
Commercial sector exhibits the largest market share driven by expansion of spas, wellness centers, hotels, corporate wellness programs, and physiotherapy clinics requiring professional-grade equipment.
Regional Insights:
North America (United States, Canada) Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others) Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others) Latin America (Brazil, Mexico, Others) Middle East and Africa
North America exhibits a clear dominance in the massage equipment market due to the presence of high disposable incomes, strong wellness culture, and advanced healthcare infrastructure.
Recent News and Developments in Massage Equipment Market:
March 2024: Cozzia USA launched its Quantum massage chair at the High Point Market in the United States. The chair was powered by AI voice recognition, a 5D adaptive, accurate body mapping through 27 sensors, SL FlexTrack, chromotherapy, surround sound, aromatherapy, and full-body heat, as a new standard in the industry technology. May 2024: Xiaomi unveiled Mijia Smart Waist Massager in China. The machine is dual-function lumbar supported, 2-sided adjustable heating and 20 massage balls inbuilt. It complies with Mi Home app and NFC connections and has various predetermined and customizable massage options to achieve specific relief. July 2024: Aescape rolled out fully automated robotic massage in places like the Kimpton EPIC Hotel in Miami, the Lotte New York Palace Hotel and Equinox gyms. January 2025: OSIM introduced the uLove 3 Well-Being Chair at CES 2024 in Las Vegas that has AI Stress Analysis based on electrocardiogram (ECG) bio sensor technology. July 2025: Fujiiryoki introduced its Cyber Relax Elite massage chair in the US. The model included a 4D and dual robot massage system, SL-Track, triple action foot and leg therapy, 86 airbags, quad-heat zone, zero gravity recline, touchscreen control and Bluetooth sound to offer luxury wellness experience.
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