USA – Premier Protein, a subsidiary of Post Holdings, Inc., is expanding its Premier Protein brand of cereals, waffles and pancakes into the granola category with two new flavours, targeting health-focused consumers craving indulgent yet functional breakfast options.
Debuting in early January 2026, the products feature Chocolate and Honey Almond flavors, each packing 17 grams of protein per serving to fuel active lifestyles amid surging demand for protein-enriched snacks.
This move expands Premier Protein’s footprint beyond shakes, bars, cereals, and baked goods into the US$2 billion US granola market, blending whole grain oats, pea protein, and real inclusions like chocolate chips and almonds.
Available nationwide in convenient 9-oz recyclable pouches priced at around US$6.99, the granolas hit shelves at major retailers including Walmart, Target, and Kroger starting January 1, with online options via Post’s platforms.
The Chocolate variant offers crunchy clusters with cocoa notes for dessert-like appeal, while Honey Almond delivers honey-kissed sweetness balanced by nutty crunch, both formulated at 290 calories per serving with moderate sugars to support meal prep, yogurt toppers, or standalone snacking.
This innovation follows Premier Protein’s successful category extensions, such as protein muffins with Hometown Food and cereals, capitalizing on its status as America’s top protein shake brand.
The launch also reflects broader trends in the US food industry, where cross-category innovation is reshaping consumer expectations.
As traditional breakfast staples evolve to meet modern nutritional demands, companies like Premier Nutrition are positioning themselves at the forefront of this transformation.
With its new granola products, Premier Nutrition is poised to strengthen its role in the functional food market, offering consumers a product that delivers both taste and performance in one convenient package.
Honey Bunches of Oats launches protein-focused cereal
Honey Bunches of Oats, a flagship cereal brand under Post Consumer Brands in the breakfast category, has unveiled its first protein-enriched variant: Honey Bunches of Oats Protein Cereal.
Delivering 9 grams of protein per serving, combining the classic crunch and honey-kissed flavor fans adore with added protein to help fuel active lifestyles.
The line debuts in two flavours: Cinnamon and Honey & Almond, reflecting ongoing demand for recognizable, approachable flavour profiles paired with functional benefits.
Featuring crunchy granola PLUS the crispy blend of flakes Honey Bunches of Oats fans know and love, this new offering offers a delicious option for cereal lovers looking to add more protein to their diet.
The combination of added protein, familiar formats, and broad flavour appeal highlights a strategy focused on incremental nutrition upgrades without disrupting taste or eating occasions.
The product is currently available online in a 15-oz box and has begun rolling out to retailers nationwide.
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