EXCLUSIVE: The Beauty, Ryan Murphy‘s latest FX series, is already piquing audience interest ahead of its debut later this month.
The trailer has now amassed nearly 190M views across social media platforms in seven days, making it the network’s most-viewed trailer ever, per Disney. It’s unclear which series previously held the record.
The trailer for the body horror series, which hit the internet on January 5, sees Ashton Kutcher‘s “The Corporation” pushing a super drug that “makes you effortlessly beautiful,” but has horrifying consequences.
The Beauty premieres with the first three episodes on January 21 on both the FX linear channel at 9 p.m. ET/PT and Hulu in the U.S. and Disney+ internationally at 9 p.m. ET. New episodes of the 11-episode season will roll out each Wednesday, with two episodes in each of the final two weeks.
Murphy created the series with Matthew Hodgson based on a comic book series by Jeremy Haun and Jason A. Hurley. In it, the world of high fashion turns dark when international supermodels begin dying in gruesome and mysterious ways. FBI Agents Cooper Madsen (Evan Peters) and Jordan Bennett (Rebecca Hall) are sent to Paris to uncover the truth. As they delve deeper into the case, they uncover a sexually transmitted virus that transforms ordinary people into visions of physical perfection, but with terrifying consequences.
Their path leads them directly into the crosshairs of “The Corporation” (Kutcher), a shadowy tech billionaire who has secretly engineered a miracle drug dubbed “The Beauty,” who will do anything to protect his trillion-dollar empire—including unleashing his lethal enforcer, “The Assassin” (Anthony Ramos). As the epidemic spreads, Jeremy (Jeremy Pope), a desperate outsider, is caught in the chaos, searching for purpose as the agents race across Paris, Venice, Rome and New York to stop a threat that could alter the future of humanity.
The Beauty is a global thriller that asks: what would you sacrifice for perfection?
Guest cast includes Amelia Gray Hamlin, Ari Graynor, Bella Hadid, Ben Platt, Billy Eichner, Isabella Rossellini, Jaquel Spivey, Jessica Alexander, Jon Jon Briones, John Carroll Lynch, Julie Halston, Lux Pascal, Meghan Trainor, Nicola Peltz Beckham, Peter Gallagher and Vincent D’Onofrio.
The Beauty is executive produced by Murphy, Hodgson, Peters, Ramos, Pope, Eric Kovtun, Scott Robertson, Nissa Diederich, Michael Uppendahl, Alexis Martin Woodall, Eric Gitter, Peter Schwerin and Jeremy Haun, who serves as a consultant. The Beauty is produced by 20th Television.
