The low-price gym brand, which counts 35 locations in the southeast and southwest, will look to enter new U.S. markets, focusing on “concentrated metro” areas
Amped Fitness’ rapid growth just got a major boost, scoring a strategic investment from Princeton Equity Group, which focuses on franchise and multi-location businesses.
Amed will use the new funds to support its continued expansion across new U.S. markets. The high-value, low-price (HVLP) gym operator currently counts 35 locations across Alabama, Arizona, Florida, Georgia, Tennessee and Texas with over 180,000 members.
The brand is hoping to redefine the HVLP gym setting, with an experience it calls the “experience design, low price (EDLP)” model.
Amped Fitness clubs feature community-driven fitness experiences with dedicated abs and glutes training spaces, cinema-style cardio rooms, women-only training areas and extensive strength and cardio sections.
The operator has increasingly invested in recovery and wellness offerings as well, including compression therapy, HydroMassage beds, cold plunges and saunas, along with on-site childcare and tanning.
Newer clubs will add new features such as reformer Pilates studios, with support from Princeton Equity Group’s investment.
“From the beginning, our vision has been to create an inclusive, high-energy fitness experience that delivers premium amenities without the premium price tag,” said Amped co-founder and CEO Travis LaBazzo. “This partnership validates the model we’ve built and gives us the ability to scale thoughtfully while staying true to our culture, our people, and the members who have built this brand alongside us.”
While Amped Fitness did not reveal which markets it would target in its expansion plans, a representative told Athletech News that the brand would focus on “markets with strong demand for affordable, high-quality fitness experiences and concentrated metros” as well as areas that lend themselves to dense, multi-unit growth, and attracting younger generations to its clubs.
The HVLP brand has been steadily upping its expansion efforts, opening its first Georgia location and making its Houston debut with two new locations last year.
“Amped has successfully combined a premium in-club experience with accessible pricing in a way that is resonating across diverse markets,” said Princeton Equity Group principal Jack Nagle. “The brand’s focus on thoughtful club design, community engagement, and compelling amenities positions it well for long-term growth, and we look forward to working closely with the team as they scale the platform.”
Princeton Equity Group has several other notable investments in fitness and wellness, including Barry’s, Stretch Zone and D1 Training.
