Nearly 20 Milwaukee Downtown businesses will offer discounts and promotions focused on rejuvenation as part of the inaugural Winter Wellness Week from Jan. 26-30.
Categories run the gamut from spas, salons, and fitness centers to clean eating, mental health, and career counseling as part of the event organized by Milwaukee Downtown. There will also be a series of daily events held throughout the week, ranging from yoga to a sound bath experience.

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Winter Wellness participants include: aesthetics 360, barre3 Milwaukee, East Bank Athletic & Social, Float Milwaukee, Forage Kitchen, Grassroots Salad Company, HoneyBee Sage Wellness, Institute of Beauty and Wellness, Mason Street Massage, Milwaukee Area Psychological Services, Neroli Salon & Spa, Psychiatric Consultants & Therapists, Range Light Coaching and Consulting LLC, Select Pain Care, SPIRE Fitness, Sport Fit Milwaukee, Wisconsin Athletic Club – Downtown, Zero to 100 Fitness & MMA.
Advance registration is required for the daily programming.
“Winter Wellness Week is designed to highlight the abundance of health and wellness businesses in Downtown Milwaukee,” said Matt Dorner, CEO of Milwaukee Downtown BID #21. “Our intent is to support the community in their wellness journeys while also bringing additional foot traffic to our retailers and health providers.”
Guests will also have the option of taking part in the Winter Wellness Week passport program. Individuals who get their passports stamped at three or more participating businesses will be eligible for a drawing that awards two guests with $200 in wellness products and gift certificates. Passports must be turned in by 12:30 p.m. on Feb. 2 to info@milwaukeedowntown.com or dropped off at Milwaukee Downtown’s office at 301 W. Wisconsin Avenue, Suite 106.
To learn about discounts, events, and promotions occurring during Winter Wellness Week, head over to Milwaukee Downtown’s website.