Zinzino has identified the global consumer trends shaping healthy living in 2026.
The company identifies the top three trends for the coming year: a growing understanding of the gut’s role in overall wellness and demand for gut health support, the expansion of the sports nutrition market to the everyday consumer and increased interest in customised wellness solutions.
“At Zinzino, our job is to deliver products that drive preventive health at home on the global level, allowing consumers to cut through the noise of a wellness industry that offers so many one-size-fits-all options,” said Dr Martina Torrissen, Zinzino’s Research & Development Specialist.
“Today’s consumer wants personalised support and tailored solutions rooted in science that guide smarter and more effective outcomes.”
Trend #1: managing gut health
Modern medicine has been revolutionised during the last decade with a better understanding of the gut’s role in overall health.
The gut microbiota influences everything from digestion and immunity to metabolism and mood, connecting the digestive system to the brain via nerves and hormones.
According to FMGC Gurus, 36% of global consumers say their digestive health is a concern.
This growing awareness has fuelled interest in accessible tools that yield actionable insights, such as Zinzino’s at-home Gut Health Test, which reveals how one’s gut bacteria function and impact their overall health in a single drop of blood, no stool samples needed.
Trend #2: sports nutrition for everyday wellness
Sports nutrition and supplements are reaching beyond the gym and more people now turn to such options for simple, everyday wellness.
One in five consumers says that they have used nutritional supplements in the last two years to improve both their overall health and as part of a casual exercise routine.
To meet this shift, Zinzino emphasises its Health Protocol, a science-based foundation for everyday wellness built on personalised insights.
Zinzino’s recommended base for sports and lifestyle nutrition includes BalanceOil+ to support a healthy omega-6:3 ratio, ZinoBiotic+ to promote gut health and digestion and Xtend for broad-spectrum immune, muscle and energy support.
For enhanced recovery, products such as PhycoSci can be incorporated to further optimise performance and post-exercise regeneration.
Sports nutrition is becoming an everyday wellness tool and Zinzino’s personalised, science-backed approach is designed for exactly that.
Trend #3: personal, customised solutions to reach health goals
Advancements in AI are accelerating demand for tailored wellness solutions rather than one-size-fits-all approaches.
Zinzino’s “test, don’t guess” philosophy has pioneered this movement with personalised, scientifically backed supplement programmes based on their at-home test portfolio.
Their Restore Supplement Kits offer a total health reset to recharge and revitalise the body naturally with supplements based on premium, naturally sourced ingredients with health benefits approved by the EU and assessed by EFSA; the European Food Safety Authority.
