Due to data revealing that 23 percent of brits who’ve made a new year’s resolution have pledged to focus on improving their fitness, JD Gyms are determined to encourage people to be ‘stronger than yesterday’, by launching memberships at ten pounds for January.
The new campaign is said to celebrate real members, real effort and real results.
Lee Matthews, COO at JD Gyms, said: “While many start the year with a ‘new year, new me’ mindset, at JD Gyms, we believe in building strength that lasts.
“2026 is all about being ‘stronger than yesterday’ not just for January, but for the long haul.
“To help new members kickstart their journey, they can enjoy a discounted rate of just £10 for their first month to experience our fantastic gyms.”
According to research conducted by University College London, it takes, on average, 66 days to build a new habit and JD Gyms are encouraging people to stay consistent, celebrate every win and remember to have fun to keep this up.
The JD Gyms promotion will run until Sunday January 25.
