The Dairy Council of California has released its new 2026 Trends for Education and Health Professionals publication, offering an in-depth look at emerging forces shaping food, nutrition and health systems that industry stakeholders should watch this year.
Designed for nutrition educators, health professionals, foodservice innovators and food system partners, the annual trends report translates cutting-edge research, policy shifts and real-world insights into actionable guidance. The 2026 edition emphasises how evolving science and consumer expectations are influencing eating patterns, product positioning and community outcomes.
According to the report, four major trend vectors will shape the dairy – and broader food and beverage – landscape:
Rising consumer demand for protein and dairy innovation: Protein continues to be a central driver of consumer choice, particularly products that balance high-quality dairy protein with convenience and wellness attributes.
Defining and regulating ultra-processed foods: As regulators and public health advocates debate what constitutes ‘processed,’ clearer frameworks are emerging that could influence labelling, marketing and formulation strategies across categories.
Children’s health and nutrition challenges: Persistent nutritional gaps among youth underscore opportunities for dairy and fortified foods to play a larger role in school and community nutrition initiatives.
Integration of nutrition in healthcare: With an increasing focus on preventative health, the report highlights opportunities for dairy and nutrient-rich foods to be integrated more fully within clinical and wellness programs.
The publication also explores broader themes, including nutrition policy dynamics and the resurging interest in whole milk within certain consumer segments.
“This year’s report reflects both the challenges and opportunities facing our food and nutrition systems,” said Amy DeLisio, CEO of Dairy Council of California. “By bringing together evidence, expert perspectives and practical implications, Trends equips professionals to take informed action, from designing programs to shaping policies that create healthier outcomes.”
For food and beverage manufacturers in the dairy category, the insights may inform new product concepts centred on high-protein formulations, ingredient transparency and health-focused positioning, all of which continue to influence innovation pipelines and consumer loyalty.
Aligning product development with emerging regulatory definitions and health priorities can help brands navigate a rapidly evolving market.
