Report Overview
The Global Cod Liver Oil Market is expected to be worth around USD 189.9 million by 2034, up from USD 99.3 million in 2024, and is projected to grow at a CAGR of 6.7% from 2025 to 2034. North America’s Cod Liver Oil Market stood at 43.80% share, USD 43.5 Mn
Cod liver oil is a nutritional oil made from the livers of cod fish. It is rich in omega-3 fatty acids and vitamins A and D, which people commonly use to support heart, joint, and immune health. The oil is available in liquid or softgel form and is often taken as a daily supplement to fill gaps in the diet.
The cod liver oil market refers to the global buying and selling of these nutritional products. It includes cultivation, processing, packaging, and distribution to consumers through pharmacies, health stores, and online platforms. The market reflects people’s interest in natural health products and preventive wellness solutions.
Growth factors for this market include rising awareness of the health benefits of omega-3s and vitamins. As scientific research advances, interest grows, although some research funding has been cut; for example, the University of Arizona loses $59 million in federal funding, which may slow broader nutritional science studies that could otherwise support product claims.
Demand is driven by consumers seeking general wellness support and preventative nutrition, especially as diets change and people look for supplemental sources of key nutrients. At the same time, broader funding shifts like UNH projecting a $17.5 million loss for scientific research may impact independent clinical studies.
Opportunities lie in education and new product forms that appeal to a wider audience. Even outside human nutrition, related sectors attract investment, such as Ollie securing $12.6 million in funding for high-quality pet food, and greater environmental efforts like Trudeau announcing $800 million for Indigenous-led conservation, which underscores interest in sustainable natural resources.
Key Takeaways
The Global Cod Liver Oil Market is expected to be worth around USD 189.9 million by 2034, up from USD 99.3 million in 2024, and is projected to grow at a CAGR of 6.7% from 2025 to 2034.
In the Cod Liver Oil Market, Atlantic cod dominates sources, holding a 56.1% share due to purity.
Within the Cod Liver Oil Market, the liquid form leads with 56.7% preference for easy consumption globally.
Dietary supplement application drives the Cod Liver Oil Market, capturing 56.8% of demand among consumers worldwide today.
Pharmacies and drug stores lead the cod liver oil market sales channels with a 34.3% share overall.
Cod Liver Oil demand in North America reached 43.80% share, USD 43.5 Mn
By Source Analysis
Cod Liver Oil Market sees Atlantic Cod leading source share at 56.1%.
In 2024, Atlantic Cod held a dominant position in the Cod Liver Oil Market by source, capturing 56.1% share. This leadership is linked to long-standing consumer trust in Atlantic cod–derived oil, known for consistent quality and clean sourcing. Fisheries in cold Atlantic waters support stable raw material availability, helping manufacturers maintain uniform nutrient profiles.
Producers also prefer Atlantic cod due to established processing standards and better traceability, which supports regulatory compliance. As awareness around omega-3 purity and vitamin content increases, Atlantic cod remains the preferred source for premium-grade products. This dominance reflects buyer confidence, strong supply networks, and continued preference for naturally sourced, high-quality cod liver oil.
By Form Analysis
Cod Liver Oil Market shows liquid form dominance with 56.7% consumption share.
In 2024, Liquid form dominated the Cod Liver Oil Market by form, accounting for 56.7% share. Liquid cod liver oil is widely favored for its fast absorption and flexible dosing, making it suitable for both adults and children. Consumers often perceive liquid formats as less processed, supporting their preference for natural wellness products.
Manufacturers also benefit from easier formulation and blending in liquid supplements. The format allows direct consumption or mixing with food, improving user compliance. This strong share highlights how convenience, absorption efficiency, and traditional consumption habits continue to shape buying decisions in the cod liver oil segment.
By Application Analysis
Cod Liver Oil Market highlights dietary supplements as top application, holding 56.8%.
In 2024, Dietary Supplements emerged as the leading application in the Cod Liver Oil Market, securing 56.8% share. Rising focus on daily nutrition, immunity support, and joint health has pushed cod liver oil into regular supplement routines. Consumers increasingly use it as a preventive health product rather than a short-term remedy.
The supplement format also allows clear labeling of omega-3 and vitamin content, supporting informed purchasing. This strong position reflects growing acceptance of natural marine-based supplements and steady demand across age groups. Dietary supplements remain the primary growth engine for cod liver oil consumption.
By Sales Channel Analysis
Cod Liver Oil Market notes pharmacies and drug stores leading sales share 34.3%.
In 2024, Pharmacies and Drug Stores dominated the Cod Liver Oil Market by sales channel, holding 34.3% share. Consumers rely on these outlets for trusted health products, professional guidance, and verified brands. Pharmacist recommendations play a key role in influencing purchases, especially among older consumers and first-time users. These stores also ensure product authenticity and regulatory compliance, which strengthens buyer confidence.
Availability of multiple formats and dosage options further supports sales through this channel. Despite growing online presence, pharmacies and drug stores continue to be the most reliable and preferred point of purchase for cod liver oil products.
Key Market Segments
By Source
Atlantic Cod
Pacific Cod
Arctic Cod
Farm-associated Cod
Others
By Form
Liquid
Soft Gels
Capsules and Tablets
By Application
By Sales Channel
Hypermarkets/Supermarkets
Pharmacies and Drug Stores
Specialty Health Stores
Online Retail
Others
Driving Factors
Rising Nutraceutical Awareness Boosts Cod Liver Oil
Growing interest in daily nutrition is a key driving factor for the Cod Liver Oil Market. Consumers are becoming more aware of how supplements support long-term health, especially immunity, joints, and heart wellness. This shift is strongly supported by funding activity across the nutraceutical space. For example, nutraceutical ingredient start-up Zeus Hygia raised $2.5 M, showing confidence in ingredient innovation.
Power Gummies secured $6 Mn to expand its product lines, reflecting rising demand for easy-to-consume supplements. Similarly, gut-health focused brand The Good Bug raised Rs 100 crore, highlighting strong consumer pull toward preventive nutrition. Together, these funding moves indicate a broader ecosystem growth that indirectly supports cod liver oil demand, as it remains a trusted and familiar supplement within expanding wellness routines.
Restraining Factors
Scientific Validation Challenges Limit Faster Market Adoption
A major restraining factor for the Cod Liver Oil Market is limited access to strong, science-backed consumer education. While interest in supplements is growing, brands face challenges explaining benefits clearly amid rising competition in gut and functional health. This is reflected in funding priorities shifting toward new platforms. Resbiotic raised $14.5 M to expand its science-backed Gut-X Axis health platform, showing investor focus on targeted research-driven solutions.
Meanwhile, Zingavita secured Rs 10 crore from Anicut Capital, highlighting interest in modern wellness brands with clearer positioning. Such funding trends suggest that traditional supplements like cod liver oil must work harder to stay visible and trusted, especially when newer, research-heavy products attract attention and consumer curiosity.
Growth Opportunity
Expanding Digital Nutrition Platforms Create Growth Opportunities
One strong growth opportunity for the Cod Liver Oil Market lies in digital nutrition platforms and new supplement formats. Online wellness ecosystems are expanding access and education around supplements. This is supported by HealthKart raising $153 million from ChrysCapital and Motilal Oswal Alternates, strengthening online distribution and consumer reach.
Ingredient innovation also remains important, with Zeus Hygia netting $2.5 M in Series A funding, supporting advanced nutraceutical inputs. Additionally, consumer interest in convenience is visible as a stick-on supplement brand received Rs 50 lakhs on Shark Tank India, reflecting openness to new delivery formats. These developments create space for cod liver oil to evolve in form, packaging, and digital engagement.
Latest Trends
Innovation In Supplement Formats Shapes Market Trends
A notable trend in the Cod Liver Oil Market is the influence of advanced nutrition innovation and alternative delivery concepts. Cross-sector funding highlights this shift. ExoLab Italia raised €5 million to scale plant exosome innovation globally, showing how science-led nutrition is gaining attention.
At the same time, Power Gummies raised $1 Mn in fresh funding, reinforcing demand for convenient, consumer-friendly supplement formats. These trends suggest that while cod liver oil is a traditional product, future growth depends on adapting to modern preferences such as better taste, easy consumption, and science-supported positioning. Innovation across the nutraceutical landscape is setting new expectations that cod liver oil brands must align with to stay relevant.
Regional Analysis
North America led Cod Liver Oil Market with 43.80% share, USD 43.5 Mn
North America leads the Cod Liver Oil Market, holding a dominant 43.80% share and valued at USD 43.5 Mn. The region’s strong position is supported by high consumer awareness of nutritional supplements and routine use of omega-rich oils for daily health. Established retail networks, consistent product availability, and trust in regulated healthcare channels continue to support steady demand. Cod liver oil is commonly used as part of regular wellness habits, reinforcing North America’s leading regional status in the global market.
In Europe, the Cod Liver Oil Market is shaped by long-standing dietary traditions and a preference for natural marine-based nutrition. Consumers show steady interest in cod liver oil for general wellness, particularly across household and pharmacy purchases. The market reflects stable consumption patterns driven by health-focused lifestyles and routine supplement usage.
The Asia Pacific region shows growing acceptance of cod liver oil, supported by rising interest in preventive healthcare and nutritional supplements. Increasing urban awareness and expanding access to wellness products contribute to gradual market expansion across several countries.
In the Middle East & Africa, demand remains niche but consistent, largely influenced by imported products and pharmacy-based sales. Consumer adoption is steady, especially in urban centers.
Latin America represents an emerging market, where awareness of cod liver oil is improving. Growth is supported by gradual shifts toward supplement-based nutrition and broader retail availability.
Key Regions and Countries
North America
Europe
Germany
France
The UK
Spain
Italy
Rest of Europe
Asia Pacific
China
Japan
South Korea
India
Australia
Rest of APAC
Latin America
Brazil
Mexico
Rest of Latin America
Middle East & Africa
GCC
South Africa
Rest of MEA
Key Players Analysis
In 2024, LYSI Iceland continues to be viewed as a benchmark player in the cod liver oil segment due to its strong heritage in marine oil processing and vertical integration. The company’s control over sourcing, refining, and formulation supports consistent product quality and purity. From an analyst perspective, LYSI’s long-standing expertise and focus on natural marine nutrition strengthen its credibility among health-conscious consumers and pharmaceutical-grade buyers.
Nestlé SA brings scale, global reach, and strong consumer trust to the cod liver oil space. Its involvement reflects a strategic focus on preventive nutrition and wellness-driven supplements. Analysts note that Nestlé’s strengths lie in product standardization, regulatory compliance, and wide distribution networks, allowing cod liver oil products to reach diverse consumer segments through established health and nutrition platforms.
Olvea Fish Oils is recognized for its specialization in traceable and responsibly sourced marine oils. The company’s emphasis on transparency and tailored oil solutions positions it well with supplement brands seeking premium ingredients. From an analyst viewpoint, Olvea’s ingredient-focused strategy and customization capabilities support its role as a trusted supplier within the global cod liver oil value chain.
Top Key Players in the Market
LYSI Iceland
Nestle SA
Olvea Fish Oils
Vital Nutrients
Power Health Products Ltd
Mason Naturals
Carlson Laboratories Inc.
WN Pharmaceuticals Ltd.
Nordic Naturals Inc.
Recent Developments
In 2024, the Power Health website noted that they were updating packaging and website details, indicating a refresh or redesign of product presentation, which may include their cod liver oil range. This kind of update helps keep the brand modern and more appealing to customers.
In April 2024, Carlson Laboratories Inc. continued to emphasize its sustainable sourcing practices for omega-3 products, including cod liver oil, through its public sustainability story. The company promotes wild-caught fish sources and partnerships with sustainability certification bodies to ensure environmental responsibility and long-term seafood supplies.
Report Scope
