Whether you’re celebrating February 14 with a significant other, your closest friends, or by yourself, receiving one of the best Valentine’s Day beauty gifts always adds a special touch to the hearts and flowers holiday. Even if they’d gladly receive a large box of chocolates or a freshly cut bouquet for the occasion, unboxing a hydrating massage oil or heart-shaped skincare tool will quickly set the holiday mood.

And if you’re not looking to be super overt with your surprise this Valentine’s Day, we’ve spotted several Cupid-adjacent eyeshadow palettes and date-ready scents from brands like Gucci Beauty and Byredo that come beauty expert-loved and approved. To make choosing a gift practically effortless, we’ve narrowed down some of the best Valentine’s Day beauty gifts available for a self-love treat, or thoughtful surprise for a friend or beau.