The platform, known as “myWellness LAB”, measures a person’s rate of aging based on three indices, namely cellular aging scores, metabolic efficiency scores and muscle balance scores.
The scores are calculated using three datasets: health check-up data, body composition test results, and health and lifestyle questionnaire results.
An individual’s aging status is assessed by comparing the total score of these three indices and their chronological age.
“The rate of aging is reflected in differences in oxidative stress levels, metabolic capacity and physical fitness, all of which are influenced by lifestyle factors such as diet, physical activity and sleep patterns,” an Amway Korea spokesperson told NutraIngredients. “Based on this understanding, the platform calculates a composite score that integrates three key indices: cellular aging score, metabolic efficiency score and muscle balance score.”
The personalized longevity nutrition platform was officially launched in South Korea this month.
Photo shows the health traffic-light analysis screen of Amway Korea’s personalized health & longevity platform, myWellness Lab. It presents an overall health status by integrating three core health indicators and three lifestyle factors. (Amway Korea)‘Human physiological network’ approach
Aside from the rate of aging, the platform assesses factors affecting the rate of aging in a particular individual. From here, the platform recommends nutrients and ingredients that address these factors.
“For example, rather than simply stating that blood glucose levels are high, the platform shows how the current glucose status may be linked to antioxidant capacity, liver health, body fat regulation and exercise performance over time,” the spokesperson said.
In this case, if antioxidant management is identified as a priority, the platform then provides information on related nutrients and ingredients such as acerola concentrate, vitamin C and selenium that may help support antioxidant function.
This approach is what the company terms as “human physiological network”, which illustrates the interconnections and interactions among body tissues, organs, health indicators and lifestyle factors.
According to Amway Korea, this allows users to understand health not through isolated numbers or single indicators but through broader functional relationships within the body.
The platform also provides recommendations on customized meal plans, exercise guidance and sleep guidance.
Photo shows the aging rate analysis screen of Amway Korea’s personalized health & longevity platform, myWellness Lab. Users can see their current rate of aging along with the key factors impacting it. (Amway Korea)Tapping into a well-established ecosystem
According to Amway Korea, the platform taps into an already well-established health data ecosystem, where most individuals’ health data is readily available. Through the personalized platform, Amway Korea seeks to make use of these readily available data in providing individualized health recommendations.
“While the paradigm of health management is shifting from treatment to prevention and personalized care, many people still stop at simply reviewing health-check results,” said Eun-Ja Shin, managing director of Amway Korea, in a press release. “myWellness LAB enables a deeper, more precise understanding of individual health conditions and presents actionable, evidence-based directions for change. We believe it will set a new benchmark in the personalized healthcare market.”
The platform uses personal information such as health check-up data, body composition test results and health and lifestyle questionnaires.
According to Amway Korea, some of these data, like the health check-up data and body composition results, are often readily available, as Koreans usually take health check-ups as part of the National Health Insurance Service, while employed individuals typically receive annual check-ups.
A health management perception survey conducted by Amway Korea among 1,000 adults between the ages of 20 and 60 found that eight out of 10 respondents actively receive health check-ups every year.
On the other hand, body composition data is also accessible in public areas, including hospitals, schools, residential community facilities and gyms.
Amway itself also runs 14 Business & Brand Centers that provide free body composition testing.
“South Korea already has a well-established infrastructure in which health data is routinely collected in daily life,” the Amway spokesperson said.
“Based on this environment, users can input and share their health data without undergoing additional complex tests or incurring extra costs. myWellness LAB integrates these data points to provide a multidimensional analysis of an individual’s health status and lifestyle, making personalized health span management accessible and convenient for a broad range of users.”
Patented AI analysis
The platform analyzes an individual’s health status using a patented artificial intelligence (AI) analysis.
To date, it has accumulated large-scale Korean population health datasets for over a decade.
A user’s health data is then compared with the database, which also allows users to see where they stand both in terms of score and relative ranking within the same age and gender group.
The AI algorithms applied in myWellness LAB were developed using large-scale datasets that include Korean health check-up and lifestyle data, multi-omics data, and other big data sources obtained through clinical trials, large observational studies, and public datasets.
The company’s AI technology to date has earned four registered patents, has four patent applications pending, and has been featured in 17 papers published in international academic journals.
Evolution in personalized nutrition
Amway Korea has been beefing up its personalized nutrition business. Before longevity and healthspan, the company’s most recent personalized nutrition project had focused on the gut microbiome—a partnership with fellow Korean firm HEM Pharma.
The latest endeavor signals an evolution from personalized gut health to whole-body health and aging management.
“If ‘myLAB Microbiome’ centered on gut health represented a key pillar of personalized solutions, the newly launched healthspan-focused platform can be seen as a natural evolution toward whole-body health and aging management,” the company spokesperson said. “Rather than focusing on a single organ or function, it broadens the scope to support an integrated understanding and management of overall health and ageing trajectories.”
Before personalized gut nutrition, the company had introduced life-stage nutrition management with customized packs in 2015, and in 2020, it participated in policy discussions around personalized health functional food packaging and launched “myPack by Nutrilite.”
