January 14, 2026
A Performance-Driven Partnership at the Intersection of Grit and Science
Encinitas Calif. (January 14, 2026) /ENDURANCE SPORTSWIRE/ — The Belgian Waffle Ride (BWR), the world’s original and most iconic unroad cycling event series, is proud to announce that Neversecond will once again serve as its Official Performance Nutrition Partner, continuing a partnership that reflects the evolution of both the sport of gravel and the science of endurance fueling.
When the Belgian Waffle Ride was created fifteen years ago, gravel bikes didn’t exist, and modern gravel racing as we know it had yet to be defined. Early BWR riders fueled with whatever was available at the feed zones: water, Coke, pretzels, peanut butter and jelly sandwiches, bananas, and the occasional bar. The race was brutal, chaotic, and inefficient by design—and perfect for its moment in time.
Since then, the sport has evolved dramatically. So has the science.
Over the past decade and a half, endurance athletes have gained a far deeper understanding of how nutrition directly affects performance, from carbohydrate intake per hour and multi-carbohydrate strategies to sodium balance, pre-race loading, and post-race recovery. Performance nutrition is now widely viewed as one of the most effective ways to improve race-day outcomes, often referred to as “free speed”—a measurable performance gain without additional training volume.
For an event as demanding as the Belgian Waffle Ride—often described by riders as equal parts bike race and eating contest—fueling is not optional. It is central to success.
Historically, most athletes assembled fueling plans from a mix of unrelated products never designed to work together, resulting in inconsistent carbohydrate delivery, unreliable sodium intake, and protocols that were difficult to test or repeat. Neversecond entered the endurance space in 2021 with a different philosophy: performance nutrition as a system.
In just a few short years, Neversecond has become the nutrition brand of choice for many of the world’s top off-road endurance athletes, including Keegan Swenson, Sofia Gomez Villafañe, Matt Beers, and Russell Finsterwald. In 2025, Neversecond officially partnered with BWR, where adoption among athletes was immediate—driven not by hype, but by simplicity, reliability, and results.
At the core of Neversecond’s approach is its C-Series, a unified carbohydrate-based fueling system designed to be mixed and matched with precision. Each product follows a consistent carbohydrate and sodium framework, allowing athletes to personalize intake without recalculating or guessing. Gels feature a fluid, easy-to-consume texture, drink mixes are intentionally mild for high-volume consumption, and C30 Fuel Bars are compact and practical in all conditions.
Every Neversecond product is individually batch tested by Informed Sport for banned substances, reinforcing a shared commitment to trust, transparency, and elite performance standards.
“The Belgian Waffle Ride has always been about evolution,” said BWR founder Michael Marckx. “From road bikes on 25mm tires to purpose-built gravel machines. From improvised routes to carefully crafted unroad. From PB&J at the feed zones to performance fueling. Neversecond understands exactly what this race demands of athletes, and we’re proud to continue building this partnership together.”
As the Belgian Waffle Ride enters its next chapter, the renewed partnership with Neversecond reflects a shared belief that endurance performance is built not just on grit, but on preparation, intention, and systems that work when it matters most.
For more information on the Belgian Waffle Ride and Neversecond, visit belgianwaffleride.bike and never2.com.
ABOUT THE BELGIAN WAFFLE RIDE
The Belgian Waffle Ride is North America’s most irreverent and challenging gravel cycling series, blending elite-level competition with inclusive, community-driven experiences. Produced by Monuments of Cycling, BWR events are known for their demanding courses, playful spirit, and uncompromising commitment to adventure. Learn more at www.BWR.bike.
ABOUT NEVERSECOND
Founded in 2021, Neversecond is a performance nutrition company dedicated to helping athletes reach their goals through science-backed products. The C-Series system offers gels, drinks, and bars designed to work together, ensuring optimal nutrition for training and racing. Learn more at never2.com.
