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Beauty products routinely top my holiday wish lists, and this year was no exception.
I was seriously spoiled over winter break (shoutout to my friends and family!), so now that the Christmas haze has officially worn off, I’ve been taking stock of all my new goodies—and, naturally, deciding what else I might still want.
Winter has a way of turning my skin into full-on lizard mode, which means I’m focused on hydrating and moisturizing products right now. But after splurging during the holidays, I’m also trying to be kinder to my wallet. The great news is that some of the best beauty finds live on Amazon, and they don’t have to cost a fortune.
Ahead, I’m sharing my favorite viral beauty buys (all under $30!) that are currently on my radar and totally worth adding to your cart.
Summer Fridays Tinted Lip Butter Balm ($24)
BeautyTok gushes about a lot of beauty products, but this one is totally worth the hype IMO. After picking up Summer Fridays Tinted Lip Butter Balm in the Iced Coffee shade for myself last year, I was so obsessed that I actually gifted it to two of my sisters-in-law this Christmas.
The lip butter balm is formulated with Shea Buter and Murumuru Seed Butters that moisturize dry, winter-parched lips, while adding just the right amount of shine. I personally love wearing it on top of lip liner or lipstick, but it looks just as good swiped on solo!
Sunday Riley C.E.O. Glow Vitamin C & Turmeric Face Oil ($28)
Sunday Riley is another viral brand on social, and their C.E.O. Glow face oil is worth every penny. I’ve used it before and I love how it makes my skin look softer, smoother, and glowier (which is clutch during the winter months when dullness is basically inevitable). It’s infused with Vitamin C and calming Turmeric, and all it takes is a few drops for your complexion to look brighter and healthier.
Grace & Stella Depuffing Eye Elixir ($19.95)
Puffy under-eyes and dark circles are notorious for aging you—and as someone with a 3-year-old, I can confidently say I’m very familiar with both. Stella & Grace is a brand I’ve trusted since my teenage years, so I’m excited to try this lightweight serum, formulated with caffeine, niacinamide, and peptides to visibly reduce puffiness and dark circles. Of course, the cooling rollerball is the real MVP here (it feels incredible first thing in the morning!).
ROUND LAB Pine Calming Cica Cleanser ($17)
I’m a big believer in double cleansing, and when it comes to effective formulas, K-beauty rarely misses. Speaking of which, this Calming Cica Cleanser has been all over my radar lately, with people raving about how much calmer and less oily their skin looks after just a few uses. It’s formulated with salicylic acid (plus BHA and LHA) to clear out pores and help keep breakouts at bay, but it’s also packed with three types of hyaluronic acid, so your skin doesn’t feel tight or stripped.
MARÉE Deep Conditioning Hair Mask ($24.95)
Sometimes your hair just needs a serious reset. Between heat styling, cold winter air, and dry indoor heating, mine can start feeling a little… sad. That’s where this MARÉE Deep Conditioning Hair Mask comes in. It’s packed with keratin, biotin, marine collagen, and coconut oil to deeply hydrate, smooth frizz, and help repair damage in just one wash. Afterwards, you’re left with softer, shinier, and (arguably the biggest gamechanger in my book) more manageable strands.
Soap & Glory Hand Food Hand Cream ($7.19)
Winter does a number on my hands, so at this point, a good hand cream is a basic necessity. Soap & Glory’s Hand Food is a staple I like to keep on hand (get it?) at all times, whether that’s by the sink or in my purse. It’s packed with shea butter and almond oil to seriously hydrate dry, over-washed hands, but it sinks in fast without any greasy residue. That subtle rose and bergamot scent is just the cherry on top!
OUAI St. Barts Hair & Body Mist ($28)
OUAI is everywhere right now, and once you try literally any of their products, you’ll see why. This St. Barts Hair & Body Mist is especially great in the wintertime because one spritz is enough to trick your brain into thinking you’re on a tropical vacation. With notes of dragon fruit, orange blossom, tuberose, and musk, it smells warm, beachy, and expensive without being overpowering.
From dry skin fixes to glow-boosting staples, these under-$30 finds are small splurges that make a big difference. If you’re refreshing your routine this winter, these viral beauty picks are a great place to start.
