This week’s new products roundup features collaborations from probiotic soda brand Culture Pop and Starbucks, ‘Wicked: For Good’-themed cold brews from Pop & Bottle and the latest protein innovations from Koia, PRIME, Silk and more.
Culture Pop x Noah Kahan
Prebiotic soda Culture Pop is teaming with Grammy-nominated singer-songwriter Noah Kahan to co-launch its revamped Black Cherry flavor in a limited edition commemorative can. The brand has also made a $100,000 donation to Kahan’s mental health philanthropy, The Busyhead Project. To learn more, visit drinkculturepop.com.
Horizon Organic Real Dairy Creamers
With dairy back in the spotlight this month, it’s good timing to launch new innovation from the country’s largest organic dairy brand; in this case, Horizon Organic Real Dairy Creamers. Available in Homestyle Vanilla, Chantilly Sweet Cream, and Golden Caramel, the line uses a few simple organic ingredients (milk, cream, cane sugar and natural flavors). For more information, visit horizon.com.
Koia
Koia is getting into the Modern Soda space with Koia Protein Pop, a four-flavor line of functional CSDs made with 10 grams of plant protein, 5 grams of prebiotic fiber and just 2 grams of sugar in each 12 oz. can. The drinks come in Rocket Freeze, Sour Squeeze, Pink Twist and Capri Splash flavors. The line launched online this week as an exclusive on TikTok Shop and is available for $39.99 per 12-pack. For more information visit drinkkoia.com.
Minor Figures
Known for its barista oat milk, Minor Figures is expanding into multiserve oat milk lattes in the U.S. While the U.K.-based brand previously market-tested single-serve, canned lattes, the ready-to-serve (RTS) cartons are expected to remain a staple. Available in four flavors – Classic, Vanilla, Cinnamon and Mocha – the RTS options have about 3.5 servings per 32 oz. carton. The oat milk lattes are being sold exclusively in retail at Sprouts until April and are also available on the company website and Amazon. For more information, visit us.minorfigures.com.
Starbucks x Mr. Beast
The YouTuber star’s influence doesn’t stop at the screen’s edge: he’s teaming up with Starbucks now for the “Cannon Ball Drink,” billed as “bold, tart lemonade with Strawberry Açaí and Mango Dragonfruit Refreshers, topped with cascading fruit inclusions and served ice cold.” The drink was “inspired and created” on the set of competition show Beast Games: Strong vs. Smart, and is available in Starbucks stores nationwide now. Head to starbucks.com for more details.
BodyArmor Flash I.V. Caffeine Zero Sugar
BodyArmor is broadening its advanced hydration offerings with its first major innovation of the new year: BodyArmor Flash I.V. Caffeine Zero Sugar. Packaged in 20 oz. bottles with Pineapple Passionfruit and Watermelon Punch flavors, the caffeinated drinks build on the brand’s pre-existing Flash I.V. enhanced hydration line introduced in 2023; each bottle contains 95 mg of caffeine and 2290 mg of electrolytes, as well as zinc and vitamins B and C. For more, go to drinkbodyarmor.com.
Pressed Juicery
January is all about fresh starts, and nothing says that in beverage form like a juice cleanse. Pressed Juicery is lending its expertise on the subject with its biggest cleanse package ever, a 46-bottle set of juice, smoothies, tonics and shots– with a couple of snazzy travel bags thrown in, too. The 2-Day Pro Cleanse+ (which also covers five days of post-cleanse guidance) ticks boxes for energy, gut health and balance, and is available now in-stores and online for $190. To learn more, visit Pressed.com.
G.O.A.T. Fuel
G.O.A.T. Fuel, the better-for-you energy drink brand co-founded by NFL Hall of Famer Jerry Rice, has unveiled an “upgraded” formula and new packaging. The revamped line removes sucralose, Ace-K, taurine, glucuranolactine and B12 cyanocobalamin across its six flavors: Gummy Bear, Pineapple Cream Soda, Black Cherry Ginger Ale, Tropical Mixed Berry, Watermelon Fruit Punch and Blueberry Lemonade. Each 12 oz. can delivers 150mg of caffeine from green tea and 345mg of electrolytes. The reformulated G.O.A.T. Fuel is rolling out to a variety of retailers, including QuikTrip, Stop & Shop and H-E-B. Learn more by visiting goatfuel.com.
Pop & Bottle
Coinciding with the streaming release of “Wicked: For Good,” Pop & Bottle has introduced limited edition Wicked-inspired packaging for select coffee and matcha products, including Ozpresso Cold Brew and Coffee Concentrate, Strawberry Matcha, Vanilla Oat Milk Latte and Matcha Oat Milk Latte. The products are now rolling out to select retailers nationwide, including Target, Whole Foods Market and Walmart. More information is available at popandbottle.com.
Ripple
Ripple has been in the plant-based milk game for over a decade now, but it’s pushing into new territory with the release of Organic Plant-Based Milk, available in Vanilla and Original flavors. Each offers 5 grams of plant-based protein per serving, and is made with only five ingredients. The line hits stores this month including Target, Hy-Vee, Wakefern, ShopRite, and Harris Teeter. For more details, go to ripplefoods.com.
Silk
Had enough protein yet? Of course not. The latest new release to tick that box is Silk Protein, a new two-SKU refrigerated line from the plant-based milk brand that’s boosted with 13 grams of protein per serving (that’s the “highest protein content of any refrigerated plant-based milk,” per the brand). Find it in 48oz multi-serve bottles ($5.99 each) in stores this month, with more innovations planned for later in 2026. Get more information at Silk.com.
DripDrop
Pitching the innovation as “the next evolution in hydration science,” rapid hydration specialist DripDrop has introduced Zero Sugar Plus, delivering six electrolytes and 15 essential vitamins and minerals with a “sodium–amino acid co-transport system” that avoids the need for sugar. The line arrives on DripDrop’s website and on Amazon in two variety packs (8-count or 16-count packs) with flavors Watermelon, Raspberry Lemonade, Tropical Punch, Tangerine, and Strawberry Kiwi, Peach, Cherry Limeade, Wild Berry. Find more information at DripDrop.com.
Recover 180
The organic hydration drink maker is kicking off 2026 by introducing a pair of new flavors: Tropical Ice and Orange Cream, each available in 16.9 oz. bottles ($2.49-$2.79 each) and 12-packs ($32.99 online). To learn more, visit drinkrecover.com.
Extract Labs
Veteran-owned cannabinoid brand Extract Labs is jumping into intoxicating hemp drinks with its first infused beverage, Sojourn THC Seltzers. Available on the company website, Sojourn is launching with one flavor, Strawberry Lemonade, available in a 12 oz. stout can with 10mg THC and 10mg CBD. Founded by Army veteran Craig Henderson in 2016, Extract Labs operates a 22,000 sq. ft. cGMP-certified facility in Lafayette, Colorado. For more information, visit extractlabs.com.
Badger Bevs
Premium mixer brand Badger Bevs is expanding its single-serve glass bottles to a larger, multiserve format. The 750ml mixers will be available in the brand’s three core varieties: Club Soda, Tonic Water and Ginger Beer. For more information, visit badgerbevs.com.
GURU
Organic energy brand GURU is bringing a new Dragon Fruit Cherry Sorbet to its ZERO line. The flavor addition is sweetened with erythritol and fermented sugarcane RebM and contains no sugar, aspartame or sucralose. Available on Amazon and in select U.S. retailers, the coconut water-based energy beverage 140mg of caffeine from green tea as well as agave inulin, L-theanine and catechins. For more information, visit GURUenergy.com.
Upstate Elevator Co.
Vermont-based cannabis business Upstate Elevator Co. released its first multiserve, THC spirit, Añejo Lime. Each 750ml bottle has 166 mg of THC in total and provides 10 mg per 1.5-ounce serving. The new product also includes L-theanine for more relaxation benefits. Añejo Lime is available on the company website for $49.99 each. For more information, visit upstateelevator.com.
OoMee
Seaweed + matcha = OoMee’s portfolio expansion. Marine plant drink maker OoMee has entered the canned matcha set with three varieties: Lemon Mint, Passionfruit & Yuzu, and Berry. The three-SKUs are available in 12 oz. slim cans formulated with the brand’s “seabiotics” blend of marine algae and L-theanine. The drinks are sweetened with a blend of erythritol and monk fruit, along with juice concentrates. For more information, visit oomee.life.
Chobani
As its inaugural launch of its single-batch, LTO Flavor Drops series, Chobani unveiled a Raspberry Rose. The Flavor Drops series is inspired by the fashion industry and will offer its second “drop” in June. The new Valentine’s Day-themed flavor is available in Target, Albertsons, Harris Teeter, Giant and HyVee, among others, through February 15. For more information, visit chobani.com.
NOBULL
Footwear and apparel brand, NOBULL, is getting into protein and electrolyte powders with a new Nutrition line of products. The protein supplements are available in whey or plant-based formulations in Chocolate and Vanilla flavors. The hydration stick packs come in 15-count stick packs in three flavors (Blueberry Pomegranate, Lemonade and Fruit Punch). All are available on the NOBULL website. For more information, visit nobullproject.com.
Beyond Immerse
Beyond Meat is testing how far it can take its plant-based protein concept with its latest innovation, Beyond Immerse, a functional protein drink line. Available in Peach Mango, Lemon Lime and Orange Tangerine flavors, each 12 oz. can contains 7 grams of fiber, Vitamin C and electrolytes. Each flavor will also be available in two protein levels: 10 grams (60 calories) or 20 grams (100 calories) per can. Learn more by visiting beyondtestkitchen.com.
Alta Dena Dairy
Alta Dena Dairy is tapping into the protein craze with the launch of Alta Dena Protein Milk. Available in two varieties – Whole and 2% Reduced Fat – each serving delivers 15 grams of dairy protein. The milk is rolling out to major retailers nationwide, including Walmart, Target, as well as leading regional grocery chains. More information is available at altadenadairy.com.
