WebMD has launched its new digital platform, Embody, which offers expert-reviewed nutrition guidance and workshops for weight loss. Publishing “stigma-free” blog posts and step-by-step courses, the site communicates how obesity and general weight gain are comprehensively shaped by metabolism, hormonal health, genetics, and environmental and emotional well-being.
Centered on community-building, Embody also shares personal stories and community-generated solutions to help reduce isolation and build confidence among those on a weight loss journey.
“Too many people are overwhelmed by conflicting advice or temporary fixes,” says Solomon Masch, group VP at WebMD. “Embody was created to cut through the noise with straightforward, evidence-based guidance and practical tools that fit into everyday life.”
“Embody focuses on sustainable change — physically, mentally, and emotionally — backed by clinicians and supported by a community that understands the journey.”
Weight loss curriculum
The platform’s six-part guided digital course “The Healthy Habits Project” focuses on the science behind healthy habit formation and maintenance, combining lessons on sleep, nutrition, and exercise with cognitive-behavioral therapy.
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The multidisciplinary program features “The Healthy Habits Project,” which combines cognitive behavioral therapy with expert-led workshops on sleep, nutrition, and exercise.This is coupled with live and on-demand workshops, where leading researchers and practitioners present the latest research and proven strategies in free events that include an interactive question-and-answer session.
Meanwhile, interactive workshops on the site feature clinicians dedicated specifically to weight loss, weight management, and “whole-person” health — “from behavior change techniques to stress and sleep support and more.”
For its expert-led guidance, Embody works with a multidisciplinary team of nutritionists, fitness specialists, psychologists, and medical experts to create and review content based on current science.
“Recognizing that mental health and emotional well-being are essential to sustainable health changes, we created Embody to deliver guidance that is practical, accessible, and grounded in real life,” says WebMD chief physician editor Neha Pathak, MD, fellow of the American College of Physicians.
“Our content addresses the emotional toll of weight stigma, helps people navigate body-image pressures and social situations, and provides tools to support emotional resilience and realistic expectations throughout the weight management journey.”
Particularly in the US, the weight-loss community has been gaining stride with growing access to GLP-1 therapies. Nutrition Insight recently explored new product development tailored to these users with Novonesis, WellVine, ofi, and Ingredion.
