Anytime Fitness has opened a second White Rock location at 134 A N.M. 4 to serve Los Alamos County residents, owners Nicholas Muller, Mariah Espeset and partner Mayah McGowen announced. The facility opened earlier this month, and the owners are hosting a grand-opening celebration today, Jan. 17, to introduce the space, staff and membership options to the community.
Courtesy photos released with the announcement show a completed workout floor and training areas ready for use. The owners say they have assembled a team of trainers and support staff to run group classes, one-on-one training and daily operations, expanding the town’s in-person fitness options. The new site is the franchise’s second White Rock location and is intended to cut travel time for local residents who previously left the immediate area for larger gym facilities.
For Los Alamos County—home to roughly 19,000 residents—the addition represents a modest but meaningful expansion of retail and service offerings along N.M. 4. Gyms and fitness centers typically generate steady weekday foot traffic and create entry-level to skilled positions in personal training, front-desk operations and facility maintenance. Locally based fitness options can keep consumer spending inside the county and reduce time residents spend commuting for health and wellness services.
From a market perspective, opening a second local franchise signals confidence in sustained membership demand. Chain fitness brands have been expanding selectively in suburban and exurban corridors where population density and employer hubs support recurring subscriptions. Los Alamos’s concentration of scientific and technical employers contributes to a workforce with predictable schedules and demand for flexible, convenient fitness hours.
AI-generated illustration
The immediate community impact includes more choice for residents seeking in-person training, potential new employment opportunities, and additional vitality for the commercial strip on N.M. 4. The opening also provides a practical alternative for families and shift workers whose schedules are not well served by more distant clubs.
Today’s grand-opening event offers residents a chance to tour the facility, meet staff and learn about membership plans. Looking ahead, the new Anytime Fitness location is likely to become part of White Rock’s routine service mix, with implications for local consumer patterns and modest boosts to weekday economic activity along the highway.
