2026 Week 5: Beauty Brand and Product Launches

In the last seven days, two women’s health brands, both co-founded by gynecologists, have launched with a focus on menopausal beauty. Season34’s supplement formulas address everything from hair, skin, and nail growth to hormone balance, sleep, mood, and metabolic support, while Alubri debuts with a skincare-first vaginal care line. Elsewhere, Patrick Starrr’s beauty brand One/Size has expanded into skincare with its first moisturizer. e.l.f. Cosmetics also enters a new category with a fragrance line developed in partnership with retail giant H&M. Including news from Milk Makeup, Noyz, and Laneige, here’s what caught our editorial team’s attention this week.BRAND