Cosnova Group expands its brand portfolio with BeautyMatter FUTURE50 2026 brand Niche Beauty Lab.WHO: Founded in 2018, Niche Beauty Lab develops high-performance, science-based skincare products in its own laboratories. The company markets its products through the brands Transparent Lab, Theramid, and Acnemy, which are already successfully established in several European markets and enjoy strong consumer demand. The focus lies in effective ingredients, transparent communication, and a strong digital community.Cosnova is a global family business founded in 2001 by Christina Oster-Daum and Javier González. The Cosnova brand portfolio consists of Essence and Catrice, making it one of the largest cosmetics companies in Germany with a global team of 900. The company concluded the financial year 2024 with net sales of 954 million euros ($1.1 billion) and exceptional growth of 17% compared to the previous year, doubling the size of its business in the past three years.WHY: The acquisition strategically strengthens the family-owned company’s portfolio that has been strongly focused on color cosmetics with a skincare specialization. Cosnova’s global distribution network will open up new international growth opportunities in more than 90 markets worldwide for Niche Beauty Lab.IN THEIR OWN WORDS: “For more than two decades, we have been writing an international success story with our brands essence and Catrice, shaping the category through innovation and strong consumer centricity,” says Javier González, President and co-founder of Cosnova. “At the heart of this success is our ambition to democratize beauty and offer outstanding value for money.
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