PILATES has exploded in popularity over the past few years.
The exercise is suitable for all fitness levels and focuses on core strength and flexibility.
It can help with mental well-being, and classes can be a great opportunity to meet like-minded people.
Here, in our latest Business of the Week feature, Kelsey tells us about her pilates studio and how she wants to help people in Warrington learn and grow through movement.
If you would like your business to feature as Business or Trader of the Week, email tabitha.wilson@newsquest.co.uk
What’s your full name?
Kelsey Mawdsley
What’s the name of the business?
Flow Nova Studios
What’s the address?
Unit 5, Lineva House, 28-32 Milner Street, Warrington, WA5 1AD
Are you the owner/manager?
Owner
When did you open the business?
October 19, 2025
Has it always been in the same location?
Yes
Are you local to the area? Did you grow up here?
Yes, born and raised in Warrington
Tell me a bit about your business
At Flow Nova Studios, we provide expert-led Reformer Pilates and Barre classes in the heart of Warrington.
Our studio offers free on-site parking and a welcoming, supportive space where all clients can learn, grow, and feel confident in their movement.
What do you do? What services do you provide?
We offer layered Reformer Pilates classes that challenge and strengthen the body.
Our Reformer class types include Beginners, All Levels, Intermediate, and Jumpboard.
The studio offers Reformer Pilates classes (Image: Supplied)
We also offer Barre, which combines bodyweight exercises, light hand weights, and small props to deliver a high-energy sculpt.
There really is something for everyone!
Why did you decide to open your own business?
As a professional dancer, I have always had a passion for movement.
Becoming a certified Mat Pilates, Reformer, and Barre instructor was the perfect way for me to share this passion!
As I gained experience teaching at various studios, I found real fulfilment in helping people build confidence through movement and trying new things.
This inspired the journey to open a space in my hometown where I could grow a community, all connected through a shared love of exercise, wellbeing, and empowerment.
What’s your business background?
I am brand new to the world of business, but I am really enjoying the process of building the studio into something really special and a space that the people of Warrington can be proud of.
Why this type of business?
My background as a professional dancer gave me a deep understanding of how the body moves, the importance of technique, and the powerful impact movement can have on how you feel both physically and mentally.
I wanted to share this knowledge and experience in a way that helps others build strength, confidence, and a positive relationship with their bodies.
What makes your business different from others in the same area/field? What sets your business apart from your competitors?
We blend strong Pilates foundations with innovative class styles such as Jumpboard, which brings a high-energy, cardio-focused twist to traditional Reformer training.
Our signature Barre classes are also very popular, remaining a distinctive and less commonly offered option in the local area.
What truly sets us apart is the connection we build with each client.
The studio builds a connection with each client (Image: Supplied)
We take the time to understand individual needs, goals, and abilities, creating a fun, personalised experience they can enjoy – something many of our clients tell us they haven’t had before in other exercise settings.
Why do loyal customers return to your business?
From their very first visit, we ensure all clients feel genuinely seen.
They don’t just get a high-quality class; clients receive a personable, tailored experience designed to push them in the best possible way.
That extra level of care and support is hugely important to us, so every client can leave feeling confident, proud of what they’ve achieved, and motivated to develop their practice.
What’s next? What do the next few months hold for you and your business?
We are hosting a HUGE GIVEAWAY COMPETITION this month.
Simply attend ANY class during February, and you will be in for a chance to win an UNLIMITED class pass at the studio!
Reformer and Barre class packs are also up for grabs, so don’t miss out!
