DFI Retail Group and Becon, a Samsung-backed company, have partnered up to launch an AI-powered skin and scalp assessment solution across online and offline channels in Asia.
This initiative reinforces DFI’s commitment to driving growth in wellness and delivering integrated omnichannel experiences at scale. The technology underpins DFI’s health and beauty business with trusted, data-driven advice and personalised customer recommendations.
The partnership will enable the phased deployment of Becon’s advanced assessment technology across more than 400 Guardian and Mannings stores in Hong Kong, Indonesia, Macau, Malaysia, and Singapore. A parallel phased rollout will introduce a mobile app lite version within the existing Guardian and Mannings applications.
This integration will allow Guardian and Mannings to leverage precise, data-driven insights to provide tailored wellness advice and product recommendations, building stronger customer trust and loyalty.
The omnichannel experience is designed to guide customers seamlessly from quick online self-assessments to comprehensive in-store evaluations conducted by trained wellness professionals. This strategy drives engagement and traffic between digital and physical touchpoints while empowering customers to make informed decisions. It complements Guardian and Mannings’ ongoing expansion of their wellness assortments with function- and efficacy-based products.
Becon’s solution utilises macro and micro analyses for high accuracy, supported by collaborative research with medical professionals and a proprietary database of over three million skin and hair profiles. Its specialized scanner employs a high-resolution camera and multiple sensors—including UV-A LED imaging, temperature, humidity, and odor detection—to measure 12 skin and 12 hair parametres in a single session.
DFI and Becon will continue to collaborate closely as the solution is introduced progressively across stores and mobile apps starting in 2026. Customers will be able to access these new services in more neighbourhood locations, supported by the phased launch of the mobile app lite experience in selected markets. Together, the two companies remain committed to enhancing wellness experiences built on technology, expertise, and personalisation.
Andrew Wong, CEO of health and beauty, DFI Retail Group, said: “This partnership with Becon represents a strategically important step in advancing our wellness strategy and reinforcing our position as the trusted advisor for our customers. By integrating technology with our long-standing professional expertise, we create an omnichannel experience that not only supports customers’ diverse wellness needs, but also nurtures lasting engagement and loyalty across our Health & Beauty businesses.”
Minsuk Park, CEO of Becon, said: “This partnership with DFI Retail Group allows Becon to bring our advanced assessment technology to more customers across Asia. By combining our innovation capabilities with DFI’s strong retail network and omnichannel ecosystem, we can deliver personalised insights at scale and help customers understand their wellbeing with trusted advice.”
MARKETING-INTERACTIVE has reached out to DFI for more information.
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