Jo Malone CBE has launched three fusion vodkas designed to be mixed, layered and experienced through flavour, aroma and texture, rather than simply consumed. Jo Vodka is built around the idea of drinking as a sensory ritual, drawing on Jo’s long-standing belief that scent, taste and memory are intrinsically linked. The Artist contains savoury notes of rose, neroli, pink peppercorn and sencha. Distilled with 100% British wheat, The Purist is velvety smooth with subtle floral hints and touch of freshness. And The Bohemian has classic citrusy notes of bergamot, pomelo, bay leaf and yuzu. Like everything Jo does, the design will make you want to keep these bottles out on display.
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