GNC, the global leader in health and wellness, has just announced the launch of its newly reformulated GNC AMP Wheybolic®. This high-performance whey protein powder is engineered to help serious lifters and everyday athletes transform their protein intake into measurable gains in both strength and endurance.

Now available at a new, competitive price of $49.99, the updated Wheybolic® formula prioritizes clinical science and sensory experience, offering improved taste and texture without compromising its rigorous nutritional standards.

 

Strength Driven by Science

The cornerstone of the Wheybolic® formula is its specific concentration of Leucine, an essential branched-chain amino acid (BCAA) that acts as a primary “trigger” for muscle protein synthesis. Each serving delivers:

50 Grams of Ultra-Pure Whey Protein: High-quality protein to fuel muscle recovery.
6.2 Grams of Total Leucine: A clinically significant dose designed to maximize the muscle-building potential of every scoop.

In independent clinical studies, the specific combination of protein and leucine found in GNC AMP Wheybolic® yielded unprecedented results: 100% of participants in the once-daily treatment group demonstrated increased strength.

 

Innovation Meets Accessibility

“Our customers are doing the hard work in the gym and in the kitchen, but they’re also asking a smarter question: ‘Is my protein actually helping me get stronger?’” said Rachel Jones, Chief Merchandising & Science Officer, GNC. “The new GNC AMP Wheybolic was built to answer that with a resounding YES. It combines a high level of total protein, additional leucine, rigorous clinical backing and third-party testing – all at the same price many people already pay for a basic protein. If you train with purpose, this is the protein that takes your effort and makes sure it shows up in your strength and endurance.”

The launch is also being featured in The Drop by GNC, the retailer’s exclusive innovation hub that highlights cutting-edge products and wellness trends.

Availability

The new GNC AMP Wheybolic® is available now at GNC stores nationwide and online at GNC.com. Athletes looking to integrate this into their health toolkit can choose from various improved flavors, each designed to mix smoothly for a premium, indulgent experience.

 

About GNC

GNC is a leading global health and wellness brand that provides high-quality, science-based products and solutions to help consumers Live Well. With a legacy of innovation and a commitment to rigorous testing, GNC continues to set the standard in the nutritional supplement industry.