If the state of the world has given you raccoon eyes, you’re not alone. It’s a lot to ask any of us to stay informed, stay politically aware, and still keep a consistent skincare routine. The good news is that one of 2026’s biggest skincare vibes is natural beauty, and Latino-owned brands are leading the way.
Honestly, nothing fits this year’s chaos better than a return to nature, biological processes, and a renewed obsession with protecting the skin barrier.
These are the three Latina-owned brands we’re trying this year to keep a decent face in the middle of it all.
The iconic Latina natural beauty brand: Nopalera
Founded by Sandra Velásquez, Nopalera has made a name for itself by betting on authenticity. Built around a Mexican energy manifesto, the brand’s products use oils carefully extracted from the seeds of the nopal cactus fruit. When paired with natural butters, the formula supports hydrated cleansing and long-lasting body moisture.
Our favorite product:
Cactus Body Cream, Dulce de Cuerpo ($34.00)
For those of us who obsess over skincare, this body cream is a dream. It deeply moisturizes thanks to native Mexican prickly pear oil. It lasts up to 72 hours, feels non-greasy, and absorbs quickly. After all, care always starts with the hands.
Brujita Skincare is sexy and absolutely cool
Brujita Skincare is by and for the Latina community, especially for those who have always felt a little different. It celebrates the misfits the natural beauty market has left behind, and yes, we’re obsessed.
Our favorite product:
Conviction Facial Mask with Peppermint Hydrosol Set ($44.00)
For those of us approaching perimenopause, this mask feels like a miracle. It helps reduce the appearance of acne scars and supports the treatment of inflamed breakouts. It’s made with 100% natural ingredients blended with peppermint hydrosol. Your face won’t be the same. Another favorite is the Eye Cream, but unfortunately, it’s sold out.
Finally, DEZI Skin is a must for your everyday routine
Desi created her skincare brand inspired by her own roots, and the results show. Each product nods to Mexican culture, with the modern touch we love.
Our favorite product:
Claro Que C Vitamin C Glow Serum ($68.00)
This powerful serum with 15% vitamin C changed our lives. It isn’t sticky or uncomfortable, and it helps target fine lines and wrinkles. For those of us dealing with dark spots, it’s a must.
