BEAUTY AND THE BAFTAS: Armani Beauty is shifting from the big screen to Britain’s red carpet as the official beauty partner to BAFTA, the British Academy of Film and Television Arts, this year.
The brand will supply products to the EE BAFTA Film Awards, BAFTA Television Awards with P&O Cruises, BAFTA Scotland Awards, and BAFTA Cymru (Wales) Awards.
First up for Armani Beauty, which is licensed to L’Oréal, are the film awards on Feb. 22. The brand’s team of makeup artists will provide exclusive services to nominees, presenters, and VIP guests for their appearances on red carpet and after parties.
Armani Beauty will also host a dinner on Feb. 20 ahead of the awards to celebrate nominees and other talent in the makeup and hair category, spotlighting their role in bringing characters to life and shaping red carpet looks.
This year’s nominees for makeup and hair are the teams from “Frankenstein,” “Hamnet,” “Marty Supreme,” “Sinners,” and “Wicked: For Good.”
The BAFTA “look” features four products: the newly reimagined Luminous Silk Foundation, Eye Tint Liquid Eyeshadow 67S, Prisma Glass 07 and Fluid Sheer Glow Enhancer 11, all of which will be available at beauty counters.
The latest iteration of Luminous Silk Foundation launched in the U.K. earlier this year with new skin care ingredients aimed at increasing luminosity and plumping skin over time. There are 44 shades, 18 of which are new, to accommodate a wide range of skin tones.
The formula includes new ultramarine and green pigments to create shades that offer an improved color match for olive and darker skin tones in particular. Armani has also launched Luminous Silk Illuminating Primer, a fresh water-based gel, that promises 24-hour hydration, and can be used before or with the foundation.
The Giorgio Armani brand is no stranger to red carpet fashion, or on-screen glamour. It works with actors including Cate Blanchett, who was the brand’s first global beauty ambassador, Sydney Sweeney, Sadie Sink, and Nicholas Galitzine, and singer Jackson Wang.
Since 2018, Armani has served as official beauty sponsor of the Venice International Film Festival. Also among the brand’s film festival partnerships are the Berlin International Film Festival and the San Sebastian International Film Festival.
