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Zenoti, an AI-powered growth platform for beauty and wellness, has expanded its platform into the fitness industry to fuel gyms’ growth with intelligent automation, predictive insights, and hyper-personalized member engagement, the Bellevue-based company announced this week.
The company, which was launched in 2010 and relocated to Bellevue in 2015, said it’s bringing the same foundation to fitness businesses that transformed how more than 30,000 spas, salons, and medical spas operate and grow — unifying marketing, membership management, payments, and operations on one AI-powered platform.
Gyms and clubs that were early adopters of the platform showed results that include a 34% reduction in member churn and significant improvements in collection rates and lead-to-member conversions, according to a news release. Zenoti’s platform addresses challenges that have faced the fitness industry by learning from billions of data points across the Zenoti ecosystem. Built on the same foundation driving $1 billion in incremental customer revenue across the beauty and wellness industry, Zenoti Fitness helps operators convert more leads, retain more members, and uncover new revenue opportunities, the release said.
“Zenoti’s AI-Powered Growth Platform is designed to scale across industries,” Dheeraj Koneru, co-founder and fitness general manager of Zenoti, said in a statement. “We’re seeing a strong wave of interest from fitness businesses who’ve watched Zenoti reshape the beauty and medical spa markets. They’re realizing that the same AI-first foundation can transform how they manage members, automate operations, and grow revenue — and that’s exactly what we’re delivering.”
Following the launch of its AI Workforce earlier this year, Zenoti is now bringing those same innovations to the fitness industry. Its AI Lead Manager and AI Concierge, formerly HyperConnect, automate time-intensive parts of gym operations, the company said. AI Lead Manager engages new prospects instantly, qualifies leads automatically, and nurtures follow-ups to drive faster conversions, it added. AI Concierge, designed for front-desk operations, assists with real-time scheduling, call coaching, and automated member interactions, freeing up staff.
The innovations are a major step in bringing Zenoti’s AI Workforce vision to life across industries, the release said.
