As a member of one of football’s most recognizable families, Kylie Kelce is used to spending the biggest game day of the year focused on what’s happening on the field. But this Sunday’s game could be the first in years where she’ll be able to pay attention to the commercials.
One brand’s 2026 spot has already earned her approval: Dove’s, which Kelce stopped by TODAY to reveal exclusively on Jan. 30. The “Not Gonna Lie” podcaster has partnered with Dove in support of their mission to promote body confidence among girls in sports — a cause that “speaks so closely to all the things that have shaped me into who I am,” Kelce tells Shop TODAY.
In her college field hockey days, she explains that she was exposed to a lot of feedback from other people about her body, how it looked and what it was doing.
“And then on top of that, to now be a mom of four girls,” adds Kelce, who is also currently a high school field hockey coach. “It feels so important to make sure that that messaging is a through line in every girl’s life: that their body is not just what it looks like, but what it can do for them. And in sports, you really get to see that.”
And that’s not the only thing she picked up from her years as an athlete. Kelce says playing sports helped her learn how to field criticism as an adult. “I had some tough coaches,” Kelce divulges. “And it made me a better person because I was able to receive criticism from a lot of different types of people and figure out how to make it work for me.”
She also credits the lessons she learned from sports for teaching her to be a team player in “every aspect” of her life — including how she and husband Jason Kelce are raising their daughters.
The next parenting effort the Kelces are teaming up to game plan for? Ensuring their daughters feel loved and confident on Valentine’s Day — and Kylie has made it clear that the ball is in Jason’s court.
“We make sure that we set their expectations high,” Kelce shares. “Get them chocolate. Get them a little treat or a little craft. My dad always did it for me growing up. So I have now told Jason, like, you’re the next generation. Get in there!”
As for what she will be treating herself to, Kelce has an idea in mind. “I actually love the day after Valentine’s Day,” she says, “because of the sales on chocolate.”
Us too, Kylie. As part of our Shopping Diaries series, we spoke with Kelce to get a rundown of everything in her go-everywhere bag, her latest athleisure and drugstore beauty favorites.
Shopping Diaries: Kylie KelceHer nostalgic beauty buy:
First launched in the United States more than 60 years ago, Dove’s iconic beauty bar has been offering a milder alternative to traditional soap for decades.
Size: 2.6 Ounces
“I grew up in a household where the soap in the shower was the original blue bar of soap … like, the iconic blue and white box,” Kelce recalls. “And that’s what we use. I’ve carried that on in my life. When I travel, I make sure I have a new bar of soap to take with me.”
The product helping with her postpartum hair loss:
With each wash, “hair is reborn 10x stronger,” per the brand.
Size: 12 Ounces
When asked about the non-negotiable hair essential she has to have in her bathroom, Kelce revealed she swears by the intensive repair shampoo and conditioner.
“I’m trying to fight for my life over here against some postpartum hair loss. And four times over,” Kelce reveals, motioning to her part line. “The Intensive Repair seems to be helping, which is why I have all these lovely new baby growths here.”
Her goes-everywhere, matches-everything bag:
Lululemon’s cult-loved belt bag comes in a two-liter size to fit even more essentials.
Colors: 7 | Capacity: 2 Liters
“I’m not 100% sure what’s in here, so let’s start there,” Kelce warns as she unzips her bag. While her exact Lululemon bag is no longer sold, we found a similar style you can still shop from the brand.
“I love my bag — I love her so much,” Kelce gushes. “It’s a Lululemon belt bag that I wear crossbody because that’s how the cool kids are doing it … She goes everywhere, and she matches every outfit. Don’t let anyone tell you different!”
Her self-proclaimed germaphobe essential:
These masks are individually wrapped and fold flat so you can take them on the go.
Quantity: 20 Masks
“I am a known germaphobe,” Kelce confesses as she pulls this individually-wrapped mask from 3M out of her bag. “Just in case I get in a situation where I’m in a contained space and people are coughing quite a bit.”
She also keeps a bottle of Purell hand sanitizer hooked onto the strap of her bag at all times. It is cold and flu season, after all!
Her favorite bandages that make boo-boos better:
This kit comes with assorted bandages, ointments, and hand sanitizer.
Count: 24
“I have four tiny humans, and they go through a lot of Band-Aids,” says Kelce. “This is my favorite Band-Aid brand, because they look like that. They’re dogs. They’re little puppies. And it comes with the antibiotic ointment in there. That’s good.”
The mascara she doubles up on:
Get full and voluminous lashes with this hypoallergenic formula.
Colors: 4
Just like us, Kelce has a beauty product she can’t leave the house without. “I have two mascaras — Why, you might ask? In case I lose one,” Kelce explains. “One has the folded bottom. That means it’s the one I’m currently using. It’s the newest one. And the next time, I’ll leave it [folded]. And I’ll go back and forth. It’s a whole thing.”
“I purposely do not buy waterproof mascara,” Kelce notes. “Not because I don’t want my mascara to last. My mascara has no problem lasting, but because at night when I wash my face … I want it to wash off right away. And I don’t want to have to scrub my lashes and break them.”
This pack of ten dental picks offers a flossing alternative that’s also perfect for on-the-go touch-ups.
Quantity: 10
“I have a — a tooth — whatever. This is a tooth … Flosser?” Kelce guesses as she inspects a little green wand. “I don’t use it for my teeth. I use it to get the little runaway spots of mascara. There’s a mascara theme here.”
The lip balm so good, she bought it twice:
Get both the Original and Rosy Lips varieties of Vaseline’s iconic lip therapy balms.
Quantity: 4 Lip Balms
“Two different types of Vaseline,” Kelce proclaims as she pulls two tubes of lip balm from her bag. “Why, you might ask? Because my child put her mouth on this one. And so in a pinch, I had to get this one. But I really prefer the rosy lips one — that’s my favorite.”
The hair staple she keeps in every bag:
Why mess with perfection? Sometimes the classics work better than new innovative products — these no-fuss hair ties are the perfect example of that.
Quantity: 17-ct.
Next up, “a rogue hair tie,” Kelce announces, “which is important.”
These are our go-to classic black elastics, which look similar to the one Kelce pulled out of her bag.
Guaranteed leak-proof, these bags are available in scents like lavender and peach and lotus.
Scents: 4
Yes, Kelce always keeps a roll of dog poop bags on her, whether or not she’s out with the family dog.
“Why? Because you never know when you might need to bag something,” Kelce says. “That wasn’t a joke. Kids’ clothing, a dirty diaper. If you put a dirty diaper in a dog poop bag, it makes it smell less. I don’t make the rules.”
“They’re so versatile. I’m just saying,” Kelce continues raving. While we couldn’t confirm the exact one she carries, this is a top-rated option with over 240,000 ratings on Amazon that comes in Kelce’s scent of choice. “And it’s lavender scented. Oh my God, it’s scented. It’s kind of amazing.”
These pens are retractable and allow you to write or doodle with ease.
Quantity: 12 | Color: Black | Point size: 1.0 mm | Pen point style: Bold | Pen type: Gel
“I have pens,” Kelce tells us, holding up a couple of pens similar to the editor-loved G2. “You know, so you don’t have to touch other people’s pens.”
Classic sweatpants with French terry and fleece fabric for a cozy fit.
Size range: XXS (00-0) – 2XL (20-22) | Shades: 13 | Materials: 65% Cotton and 35% polyester
“A dear friend of mine just introduced me to the fact that Alo sweatpants are long — like, very long,” Kelce, who is 5”11″, shares. “Because apparently the straight legs are unisex, which I just learned the other day inside the store — which is a game changer for tall people. I have worn men’s sweatpants nearly my whole life just to get some extra length, and so it’s very cool to have a brand that you can buy off the rack, and it be long enough.”
The taming wand she uses on her kids, too:
A 3-in-1 styling cream with a built-in wand to tame and style hair.
Size: 0.6 oz | Key ingredients: Dragon fruit, cactus flower extract and prickly pair seed oil | Best for: All hair types
To touch up some flyaways ahead of our interview, Kelce broke out this editor-loved taming wand, which is another beauty favorite she seems to share with her daughters.
“Every time I put it in my kid’s hair, I’m like, wait a minute … That’s delicious,” Kelce laughs. “It smells so good.”
Her non-negotiable heat styling tool:
This curling iron heats up in just 30 seconds, per the brand.
Barrel Size: 0.75 Inch
In the vein of hair essentials, Kylie has one more must-have in the heat styling tool department.
“I’m a Conair girly,” she shares of her curling iron. “I went to go to the CVS and buy a new one on a whim for 20 bucks. And it’s great. And it holds the curl the best.”
When prompted about what else she’d be adding to cart if she had a moment to herself at the drugstore, the busy mom had a relatable answer.
“Really, if I had 20 minutes in the self-care aisle, I would go out in my car and have 20 minutes of quiet time,” Kelce confesses. “You can’t buy that. You can’t buy 20 minutes. But I would like it!”
