The Pack, where self-defense meets group fitness, announced today that it will launch its global franchising platform. Founded by Rumble co-founders Noah Neiman and Andy Stenzler, alongside Super Bowl Champion Russell Wilson and international superstar Ciara, the expansion comes on the heels of significant inbound demand from independent fitness operators, franchise groups, and territory developers worldwide.
The Pack is a structured, trainer-led class format that combines strength and core training, cardio conditioning, and striking-based self-defense, which the brand refers to as Street Defense. Designed to be mentally engaging, physically demanding, and highly repeatable, the high-energy group experience offers a compelling alternative to traditional boutique fitness, appealing to both performance-driven athletes and everyday members alike.
The forthcoming franchising launch follows a high-profile New York City debut and widespread national and industry media coverage, driving strong demand from operators seeking a scalable, experience-driven group fitness concept.
“Our founding team is launching the franchising platform directly so we can preserve brand consistency, operational excellence, and disciplined growth as the platform scales,” said Andy Stenzler, Co-Founder of The Pack.
Franchise partners will receive access to proprietary programming, instructor training/certification, operating systems, brand standards, marketing resources, and ongoing support designed to preserve the integrity of the experience while enabling thoughtful expansion.
“The flexibility of the model is a major advantage,” said Noah Neiman, Co-Founder of The Pack. “By building the experience around portable, proven equipment, Body Opponent Bags (BOBs), Technogym benches, and Rogue Assault Bikes, The Pack can open across a wide range of real estate environments while delivering the same training standard everywhere.”
The Pack will pursue both U.S. and international expansion, with the flexibility to open in a wide range of geographies, real estate environments, and market types.
For franchising information, contact franchise@wethepack.com, or to learn more about The Pack, visit www.wethepack.com.
