The co-branded space features a reformer Pilates studio, Technogym equipment, a full spa and recovery modalities including red light, contrast therapy and more
Hyatt’s Exhale spa brand is expanding its partnership with Salt Fitness, an Atlanta-based performance and recovery brand, to bring more fitness and wellness programs to the Loews Atlanta Hotel in Georgia.
Within the newly renovated facility, Salt Fitness will bring a portfolio of programs in Pilates, strength training, conditioning and recovery, while Exhale offers spa treatments and its signature barre and yoga classes, all alongside a fitness center outfitted with Technogym equipment, cardio machines and free weights.
While the new co-branded location is within the Loews hotel, it will operate as its own wellness club with membership plans, offering three tiers:
Spa: $159/month; One 60-minute treatment per month and access to the spa facilities, plus discounts on other services.
Fitness: $189/month; Access to unlimited Exhale barre and yoga classes, access to the gym and some discounts towards other services.
Salt – $294/month; The most comprehensive option provides unlimited access to Salt Fitness classes, Exhale’s yoga and barre classes, spa facilities, a monthly spa treatment and further discounts on other services.
Additionally, members will have access to services like Train by Salt, a coach-led strength and conditioning program and Modern Pilates by Salt, a series of reformer-based classes.
Salt also brings in a Recover by Salt space featuring contrast therapy, red light therapy, compression and percussive experiences.
credit: Exhale
While Exhale was originally bought by Hyatt in 2017, the brand operates within select non-Hyatt properties, including the Loews Atlanta and Loews Miami hotels.
The new intra-hotel club arrives as fitness and wellness tourism continues taking off, including the fast-growing trend of “Sweat Jetting,” a phenomenon where travelers book trips around race weekends and athletic experiences.
Hospitality destinations are also adapting to the changing times — even luxury ski resorts, which are incorporating cold plunges, saunas and oxygen therapy into their facilities to meet rising demand for recovery and wellness amenities on vacation.
