Mount Pleasant, SC (PinionNewswire) — 
goGLOW Mount Pleasant, will officially open its doors on February 24, 2026, introducing a new custom airbrush tan, applied by a certified technician, to deliver wellness-oriented, skin-conscious services to the Mount Pleasant community.
Located at Bowman Place, the new salon marks goGLOW’s expansion into the Lowcountry market. The opening will be marked by a community event from 1:00 p.m. to 4:00 p.m., giving attendees an opportunity to view the luxury salon and meet the local team.
Founder and CEO Melanie Richards will also attend the grand opening to support the Mount Pleasant team and welcome the community as goGLOW continues its national growth. Richards, who founded goGLOW after beginning her career in public service, built the company with a focus on confidence, empowerment, and creating meaningful client experiences.
A New Wellness Experience in Mount Pleasant
The grand opening event will feature refreshments, opportunities to meet the salon team, and a chance to tour the luxury salon. Attendees will also have access to raffles and giveaways from local businesses
goGLOW Mount Pleasant is locally owned and operated by Elizabeth Cecchetti, who brings the goGLOW brand’s wellness-focused custom airbrush tanning services to the Mount Pleasant community. The salon uses all-natural, vegan, and cruelty-free formulations designed to support skin health while offering an alternative to UV-based tanning.
“The goal is to create a space where clients can experience professional custom airbrush tanning services in a calm, welcoming environment,” said Cecchetti.“By pairing our services with a skincare line that supports and enhances their results, we help clients feel comfortable, confident, and cared for.”
Services That Highlight Confidence and Care
The salon offers personalized consultations to accommodate a range of skin tones and types. goGLOW’s custom airbrush tan formulas are designed to deliver natural-looking results and are positioned as part of a broader self-care and wellness routine. Clients can expect an elevated luxury experience, from the thoughtfully designed environment to the individualized attention provided during each visit. The salon emphasizes privacy, consistency, and a refined, client-centered approach that supports comfort and confidence.
Community Engagement and Local Connections
goGLOW Mount Pleasant will continue to engage with the local community through collaborations with area schools, fitness studios, charities, and small businesses. The company stated that community involvement will be an ongoing focus as it establishes its presence in the Lowcountry.
Grand Opening Announcement
goGLOW Mount Pleasant will officially open its doors on February 24, 2026, from 1:00 PM to 4:00 PM at Bowman Place in Mount Pleasant, marking the launch of its luxury custom airbrush tanning services. Reserve your spot for the event by clicking here.
About goGLOW Mount Pleasant
goGLOW Mount Pleasant is locally owned and operated by Elizabeth Cecchetti and is part of the nationally recognized goGLOW brand, founded by Melanie Richards. The salon offers custom airbrush tanning services using organic, vegan, and cruelty-free products.
Founded in 2010, goGLOW began as a mobile sunless tanning service and has grown into an industry leader known for its focus on skin wellness, non-toxic formulations, and elevated client experiences. The brand has helped redefine sunless tanning by combining innovation, education, and a mission centered on empowerment and confidence.
The salon is built around a simple mission: helping clients feel confident, cared for, and radiant both inside and out. From the calming environment to the personalized attention, every detail is designed to create a moment of self-care and wellness. Beyond its services, goGLOW is committed to connecting with the Mount Pleasant community and supporting local initiatives that promote health, confidence, and well-being.
Reach out today for more information about goGLOW Mount Pleasant. Learn about the grand opening on February 24, 2026; inquire about all-natural, skin-friendly custom airbrush tanning services; or speak directly with the team to discover how goGLOW supports confidence, wellness, and self-care. Community questions are welcome, and the salon looks forward to connecting with residents in Mount Pleasant.
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