The rapper, actress and entrepreneur prepares to enter the category with a new brand coming this spring: Grow-Good Beauty.
It’s part of her joint venture with Revolve Group, the California-based fashion and lifestyle retailer, in an exclusive multicategory venture in apparel and beauty, as reported by WWD in April 2025. Grow-Good Beauty marks Cardi’s first owned beauty brand. She shared the news on her Instagram, revealing the name of the brand, as she gets ready to kick off her tour, “Little Miss Drama,” in Palm Desert, Calif., Wednesday night.
Fans have watched as Cardi has openly shared her natural hair journey online, posting videos of her wash days, growth updates and even DIY hair masks that she swears by. After working to repair years of heat and color damage, she’s been intentional about getting her hair back to a healthy state, she has told viewers on social media. And while she’s known for experimenting with her look — from waist-length neon wigs to sleek blunt bobs — Cardi has shown that her natural hair is full and long, stretching down her back.
Since her 2017 breakthrough with the chart-topping single “Bodak Yellow” and the success of her debut album “Invasion of Privacy” — which earned her the Grammy for Best Rap Album — as well as the release of her hit follow-up, “Am I the Drama?,” in September, the Bronx, N.Y.-born artist has expanded far beyond music, building a multifaceted career in business, acting and fashion.
Over the years she has collaborated with brands including Fashion Nova, Reebok and NYX Professional Makeup, launched vodka-infused whipped cream brand Whipshots and fronted major campaigns for Skims, Marc Jacobs and Balenciaga. She has appeared on numerous magazine covers, walked the haute couture runways in Paris and solidified her place as a style icon, commanding attention both on and off the red carpet.
Kelly Taub/WWD
