The launch coincides with 20 new beauty and wellness brands joining Boots’ line-up.
Boots, the UK’s favourite beauty retailer1, releases its sixth annual Trends Report today. Using exclusive data from over 17 million active Boots Advantage Card holders combined with in-house expertise and analysis, the report reveals the biggest trends set to shape the industry in the year ahead.
Bringing both beauty and wellness insight together for the first time, the report reveals that wellness is now firmly embedded in consumers’ routines; with 40% viewing it as essential to their beauty regime2 and 84% saying they look better when they feel well3. The launch also coincides with the arrival of 20 trending new beauty and wellness brands at Boots, reflecting the growing shift towards holistic, health‑focused beauty.
Grace Vernon, Head of Boots Ignite, Foresight & Trends at Boots said: “In 2026, you won’t be able to talk about beauty, without talking about wellness. The boundaries between looking good and feeling good are not just blurring but dissolving entirely.”
“It’s an incredibly exciting time: the pace of innovation continues to accelerate, with more trends, brands, products and ideas than ever before. At the same time, consumers are becoming increasingly educated, informed and curious, not just about what’s new, but what actually works for them and will elevate their routines accordingly. In response, we’re blending our health expertise with beauty-know-how in a way only we can at Boots.”
After seeing double-digit growth across both its wellness and beauty categories in the last two years, Boots has expanded its brand line-up to meet rising customer demand. New arrivals span innovative wellness names such as Kind Patches, Loop, Nourished and Alyve; international beauty brands Dr Reju-All, &Honey, Laka and Korres; and fresh launches from bestselling favourites No7, Habi, La Roche Posay, The Ordinary and Cetaphil. Helping shoppers discover the next big thing, Boots is bringing social-first and founder-led brands in-store, including One/Size, Mirror Water and WavyTalk, alongside high-street exclusives Sult, ByEllie and Equi London.
The Boots Beauty & Wellness Trends Report 2026 can be viewed here, with an overview of the six trends below.
TREND ONE: PURSUIT OF PEAK
