STATEN ISLAND, N.Y. — When Logan and Brandon Auerbach launched Limitless Athletics in 2024, their goal was to offer a wide range of fitness services to the Staten Island community, including small-group HIIT classes, personal training, sports and athletic performance training, nutrition coaching and more.
The brothers started small — training about eight to 10 clients on a regular basis at the Oakwood-based gym. But thanks to social media, word-of-mouth and a unique line-up of personalized workouts, their business began to steadily grow.
‘A major part of our lives’
“Fitness has always been a major part of our lives,” noted Brandon Auerbach. “Our dad was a personal trainer, and he instilled a love of health and wellness at a very young age. We’ve always talked about opening a gym and when this space became available, we said, ‘let’s give it a shot.’ Thankfully we’ve been successful and are excited to watch this business continue to grow.”
Auerbach, 24, an engineer by trade, is currently studying for his master’s degree. In addition to teaching classes at Limitless, he handles the business’ finances.
Program for FDNY recruits
His brother Logan, 21, has years of experience in the group fitness industry and serves as the gym’s head trainer. He recently obtained his list number for the FDNY, which encouraged the Auerbach brothers to launch a class at Limitless aimed at preparing recruits for the department’s taxing physical exam.
“With the release of the new FDNY firefighter exam civil service list, many candidates are now beginning to prepare for the next steps in the hiring process,” Auerbach said. “This workshop is intentionally timed to help candidates start their physical preparation early, giving them a strong foundation before entering the Academy environment.”
Limitless’ Fire Academy Readiness Workshop Series is a six-week program focused on building the strength, endurance, work capacity, and resilience required not just to pass entry tests, but to sustain performance under fatigue, volume, and stress.
The program is being led in collaboration with retired FDNY Captain and former FDNY Director of Health and Fitness, Rob Cefoli.
“This is a comprehensive, progressive program geared toward teaching you the ins and outs of recovery, mobility, work capacity and endurance, how to use different tools and equipment — this is what we’re looking for in the academy,” noted Cefoli. “We have all these stages in this timeline of one to two years when you really need to dial in … because you’re training to be an asset for the city.”
The workshop will run Sundays, from 7 to 10 a.m., spanning Feb. 15 through March 22. It includes progressive, academy-specific training sessions along with education on recovery, injury prevention and performance under pressure.
An inclusive environment
It’s just one initiative that the Auerbach brothers are currently introducing at their gym. Limitless Athletics also works closely with special needs children and families through Self-Direction, partnering with various agencies to provide individualized fitness, movement, and wellness support in a safe, inclusive environment.
“As a locally owned business, our mission has always been rooted in community — supporting first responders, creating accessible fitness opportunities, and helping individuals of all abilities build confidence and strength,” Auerbach concluded.
New Businesses in Focus is a column that tells the stories of new Staten Island business owners. If you run a new business on Staten Island and would like to be featured, e-mail jgorman@siadvance.com.
Limitless Athletics at a Glance
Address: 91 Guyon Ave.
Phone: 845-501-0286
Website: limitlessathleticssi.com
Instagram: @limitlessathleticsnyc
