What the Super Greens recall means for brands
The recent greens supplement recall underscores rising consumer scrutiny and regulatory pressure. Experts urge brands to rethink “good enough” quality systems. With salmonella risks tied to skip-lot testing and minimal processing, marketers must align messaging with robust safety protocols — or risk losing consumer trust. Learn more details on what to watch for here.
Paper cites progress in ongoing story of turmeric adulteration
Adulteration of turmeric products varies by end use and region but continues to be a pressing issue around the globe, according to a new study. One paper from the Botanical Adulterants Prevention Program (BAPP) that was cited in the study implies a brighter picture for turmeric supplements in North America. Learn more here.
Understanding kratom products: A practical guide to quality and safety
Public conversations around kratom often focus on individual incidents or offer broad statements about safety. What is missing from these discussions is education on how different kratom products are made and why those differences matter. Learn more about how they vary in formulation, alkaloid content and manufacturing standards here.
Opinion: Selling out science? Researcher sounds the alarm
A leading pharmacognosy professor is calling out the supplement industry’s quiet embrace of a political climate hostile to science. While some applaud new leadership at the U.S. Department of Health and Human Services, researchers warn that short-term gains may cost long-term trust and innovation. A new survey shows scientists are ready to speak up. Read more here.
Data and trends
NBJ predicts 2026’s biggest growth drivers
Nutrition Business Journal editors predict 2026 will be pivotal for supplements, with personalization, hormonal health and healthy aging driving innovation. Consumer shifts toward decaf and the rise of social commerce highlight changing lifestyle values. For brand and marketing teams, the message is clear: Agility, relevance and cross-generational appeal will define growth. Read more here.
7 trends for natural food service retailers to draw in Gen Z
Every food service operator — whether a swanky bistro, a quick-service restaurant (QSR) franchise or an independent natural products retailer with a bustling bakery and deli — strives to give its customers what they want. The challenge is keeping up with consumers’ evolving needs, desires, priorities and preferences and continuing to deliver the right solutions. Learn more about what Gen Z wants here.
