With rising living costs and persistent inflation in much of the world, many consumers are cutting back on spending – but not, it seems, when it comes to wellness.
The wellness industry is now valued at US$6.8 trillion and forecast to reach US$10 trillion by 2029, according to the Global Wellness Institute, a non-profit research and education foundation.
Its sister organisation, the Global Wellness Summit, recently revealed its Future of Wellness report, with a focus on trends that are expected to feature most prominently this year and beyond.
Here are eight of them.
1. Women get their own longevity focus
Women do not age the same way as men, and the role of the ovaries in ageing will be a focus of research in 2026. Photo: ShutterstockThis year, longevity will pivot from purely male-oriented data and protocols (thank you, Bryan Johnson) to another health vertical focusing on the female healthspan.
