Beauty fanatics, get excited—the Shoppers Beauty+ Event 2026 has begun. From now until February 27, customers shopping the beauty aisles at Shoppers Drug Mart stores (or online) can earn major PC Optimum points on select beauty offers from brands you know and love. With over 2,800 products to choose from, we’re spoiled for choice, but we’ve managed to narrow it down to 10 must-haves worth picking up across the makeup , skincare, fragrance and haircare categories , below. Happy shopping!