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HGTV star Jasmine Roth knows the appeal of raw materials as a custom house builder and designer. It’s no wonder she appreciates the bones of a delightful space when you consider her own natural beauty. Roth’s skin is clear of blemishes or wide pores, meaning that she likely took good care of her face throughout her youth. She’ll touch up her face with makeup before being seen on camera but it turns out she barely needs it, as her skin is clear and glowing. She maintains a fresh-faced look even when she doesn’t have any makeup on at all.
Roth has many natural freckles that she often covers to make her skin tone look uniform, but she has no shame in showing her real face. In fact, Roth told NewBeauty that she didn’t wear makeup on her TV show for years! In 2019, she confessed in a Facebook post that she did not have much knowledge when it comes to beauty products. “I don’t even own ‘makeup,’” she revealed, giving credit to professionals that made her look camera-ready every day. Roth does her own makeup for her television show and has perfected a quick and effective morning routine before filming. She enlisted the help of hair and makeup stylist Melody Rachunok to learn best practices that can easily transition from work to home. In January 2025, Rachunok detailed her lesson with Roth on Instagram which included reliable products and manageable tips for making daily makeup application hassle-free.
Jasmine Roth has a simple but effective makeup routine
Jasmine Roth seems to favor simplicity and embraces a minimal makeup look for when she is in the spotlight. In a 2025 “GRWM” post for HGTV, Roth gave fans an inside peek at her morning routine. She started the day with a fresh face before blotting on foundation with a sponge and blending together with a brush. Roth appeared to have the slightest bit of shiny nude tint on her lips, a hint of blush on her cheeks, and perhaps a subtle touch of mascara. Overall, she’s nailed the no-makeup look like a pro by giving off an undeniable “I woke up like this” face card.
Roth’s laid-back approach is likely ideal for her lifestyle considering that she shares two daughters with her husband, Brett Roth. And she likely needs products that will not be too harsh on her incredibly fine skin, light eyes, and blond hair. In a January 2026 Instagram video taken during her morning routine, Roth was seen using a lip liner and lip gloss directly after blending her base makeup on her face. She touched up her brows with an eyebrow pencil to add some color and depth, although her brows look picture-perfect when untouched too. While it is clear that Roth does not focus too much on makeup or changing her appearance, stress-free makeup practices have allowed her to reclaim her morning routine for a more positive day.
